Hiring a marketing executive assistant can give a busy CMO the bandwidth needed to focus on the most strategic parts of the job. But what background, experience, and skills are essential for your right-hand person?
Category: Team Management
When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.
You woke up in the middle of the night with a brilliant social media campaign idea. You were absolutely sure that it would attract tons of positive engagement. You could even picture yourself collecting a prestigious trade award. It was so amazing your mother would post it on her Facebook site, bursting with pride.
According to the Bureau of Labor Statistics, at least 24% of today’s workforce telecommutes. Companies are quickly embracing remote workers—even among their full-time staff—for a variety of reasons. It’s possible to cut the costs associated with maintaining offices, provide better work/life balance for your workers, and access top talent from around the globe.
There’s no single organization model that works for every company’s content marketing team. Yet focusing on having the right skills on board can ensure you’re well prepared to meet the challenges ahead.
Marketing teams are growing—but head count is being added where you might not expect. Here are three in-demand marketing positions.
How can you help your marketing team grow this year by supporting their goals?
When you’re running a busy Marketing department, your department administrator is your secret weapon.
As we head into the new year, one way marketers can take their campaign performance to the next level is by focusing on better feedback.
Many companies are hiring freelance content marketing writers to help achieve their content goals for the year ahead. How can you find the right technology content writer for your needs?
Your company is moving into a new market, and you need outstanding marketing talent. Here’s a five-step game plan to attract top talent in any market.