Yesterday we discussed the importance of storytelling for your business. To get you started, we outlined the structure for a classic hero’s journey—an inspiring tale of overcoming challenges. Our U.S. culture loves hero’s journey tales (Star Wars and Cinderella for example), so it makes sense to use the format for your business’s storytelling as well.
Category: Team Management
When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.
When we’re young, stories are essential to our lives. Parents and teachers use them to impress upon us important concepts. That hard-working little pig who labored to build a brick house was a smart guy, wasn’t he?
Does it seem the supposed marketing miracle of social media is passing your business by? Are you still reporting out “likes” and “shares,” but secretly wondering, “Is that all there is?”
Yesterday, we discussed how to best develop a message that relays bad news. Although never easy, there is a better way to deliver the information than a blunt “No.” There are several essential parts to a well-scripted message bearing bad news as shown below, and they include the buffer, reasons why, bad news statement, alternative […]
In yesterday’s Advisor, we discussed how marketing teams can leverage interns for real business results and how to hire the right candidates. Today, let’s take a closer look at structuring a successful internship program and how to define projects that will benefit you and your interns alike.
Interns: They can be rock stars or nightmares. For busy marketing departments, interns represent the potential of smart, motivated talent and fresh perspectives on existing campaigns. However, they can also represent the possibility of paying workers who don’t make a real contribution and who require constant oversight.
Is it worse to send or receive bad news? Some say both are the equivalent of eating a 1-month-old tuna sandwich. But it seems the delivery of bad news often has the worst aftertaste. But don’t fret. Although no one wants to hand out negative news, there is an artful and diplomatic way to do […]
Yesterday, we discussed the power of positive writing. We addressed how needless negativity is off-putting and doesn’t enhance the brand. That said, there are times when a firm and unambiguous “No” is needed in your written communications.
Debbie Downer is a classic SNL character who can put a damper on anything from a bite of chocolate cake to a day at Disneyland. She is such a wet blanket that she doesn’t even realize how awful she makes others feel. Of course, nobody wants to be like Debbie, but, as a marketer, it’s […]
Yesterday we discussed the best way to respond to negative online reviews. For many business owners, it’s tempting just to immediately demand the comment be removed. However, in almost all cases, the best advice is let it remain. The old refrain “nobody’s perfect” certainly applies when it comes to reacting to online reviews.