Yesterday we discussed how to master the media interview. Today we’ll address what to do when you’ve done all your prep work, armed yourself with key messages, and are ready for what you believe will be a terrific interview. Then, moments after the interview begins, you realize it’s going south and you’re in the midst […]
Category: Team Management
When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.
It’s a great moment in your professional life when you’re asked to represent your organization in the media. You’ve been tapped as a spokesperson and resident expert on a particular topic.
In yesterday’s Advisor, we introduced four core skills that are essential to a thriving marketing team in today’s business landscape. Here’s a closer look at three more advanced skills that can keep your marketing team focused, productive, and innovating.
Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies.
In yesterday’s Advisor, we explored the importance of thought leadership and employee brands in the current marketing landscape. How can your marketing team help your employees build their brands?
In the not too distant past, the term “brand” referred exclusively to your company’s positioning within the market. Your logo, tagline, company name, voice, and imagery blended together to create a high-level brand experience that consumers saw every time they interacted with your company.
When it comes to work these days, we’re all expected to do more with less—but is this nose-to-the-grindstone philosophy the best way to run a business? Alarmingly low employee engagement numbers indicate otherwise.