Category: Team Management

When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.

Making the Most of an Editor in Chief for Your Marketing Team

By Liz Alton Aug 2, 2019 Team Management

One role could change your marketing team: an editor in chief. Here’s how to hire the right person.

Making the Most of a Marketing Consultant

By Liz Alton Jul 26, 2019 Team Management

If you have the budget for a marketing consultant this year, here’s how to get the most out of his or her services.

5 Ways to Celebrate Summer with Your Marketing Team

By Liz Alton Jul 19, 2019 Team Management

Summer is often a busy time with vacations, and it’s also a great time for teambuilding. Here are five ideas.

4 Ways to Get More Cultural Buy-In From Your Customer Service Team

By Liz Alton Jun 17, 2019 Customer Service

Today’s most successful businesses have employees, especially in customer service, who care about their company’s success. These tips will help you create a company culture that encourages employee buy-in.

4 Common Hiring Mistakes Companies Make When Bringing on Marketing Directors

By Liz Alton Jun 14, 2019 Team Management

Hiring a marketing director can free up your executive team and offer more guidance and support to your staff. Here are four common mistakes to avoid.