Category: Social Media Marketing

Tips from RecruitCon2018: 5 Gives for Every Ask

At our recent RecruitCon 2018 event, Kristin Dudley gave a session titled “Growing Your Online Presence: How to Build Out Your Social Media Recruiting Strategy.” Her major advice: for every ask you put out on social media, you need to have five gives. And the principle works for marketers as well.

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What You Can Learn from Goop’s Social Media Strategy

Have you heard of Goop? Goop is a lifestyle brand launched by Gwyneth Paltrow in 2008. Since then, the brand has grown into a publisher, a recipe creator, and even a seller. It has nearly half a million followers on Facebook, nearly 800,000 followers on Instagram, and a strong social presence on a number of […]

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6 Ways to Write Social Media Ads that Convert

Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.

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