At our recent RecruitCon 2018 event, Kristin Dudley gave a session titled “Growing Your Online Presence: How to Build Out Your Social Media Recruiting Strategy.” Her major advice: for every ask you put out on social media, you need to have five gives. And the principle works for marketers as well.
Category: Social Media Marketing
Have you heard of Goop? Goop is a lifestyle brand launched by Gwyneth Paltrow in 2008. Since then, the brand has grown into a publisher, a recipe creator, and even a seller. It has nearly half a million followers on Facebook, nearly 800,000 followers on Instagram, and a strong social presence on a number of […]
Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.
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Creative leader Adobe is setting the stage for showing brands the best ways to stand out on social media. Here’s how the company did it and what you can learn from it.
Snapchat may be a viable customer service option for today’s progressive companies. See how it can be used and if it might be right for you and your customers.
Social listening can give you a better perspective on what your customers want. Here’s what you need to know.
Your social media platforms should be a way for customers to get to know you.
Are you utilizing Pinterest to its fullest potential?