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Category: Marketing Technology
Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.
It may be time to take a broom to your website and make sure it feels freshened up.
For years, we’ve read countless pieces about the importance of designing websites so they can be viewed and browsed on the small screen, but a responsive, mobile-friendly website should now be the default. It’s necessary to start considering how we can design not just mobile-friendly websites but also mobile-first ones.
Delays are the death of good customer service. Here’s how technology can help you fix them.
A new generation of technologies and innovations is changing retail. Here’s what marketers should watch.
The travel industry is leading the curve in marketing technologies. Here are five lessons brands can take from its example.
As the race to deliver a great customer experience (CX) heats up, companies are paying more attention to technology. Here’s how to choose the right options for your needs.
This is undoubtedly the year that artificial intelligence (AI) finds its way into just about every technology-related discussion on the planet. For marketers, AI brings a variety of consequences, and the possibilities are still emerging.
A successful customer service technology strategy requires more than great software. Here’s how to get it right.
Facebook’s latest technology venture is shaking things up.