Category: Marketing Technology

Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.

5 Ways You Can Use AI to Improve the Customer Experience

Did you know that “60% of retail and e-commerce brands will implement AI” this year? Artificial intelligence (AI) refers to the process of computer systems completing tasks we’d typically expect humans to complete: translations, decision-making, and more. Brands are finding more and more ways to use AI to not only cut costs but also enhance […]

Your Business Needs to Do More for Mobile Users

For years, we’ve read countless pieces about the importance of designing websites so they can be viewed and browsed on the small screen, but a responsive, mobile-friendly website should now be the default. It’s necessary to start considering how we can design not just mobile-friendly websites but also mobile-first ones.