Category: Marketing Technology

Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.

Social Media Management Tools

The growing popularity of social media marketing has resulted in so many useful tools that help the marketers who use them to be more efficient. Here are some of the most popular, not to mention affordable, social media management tools.

Creating a Lead Magnet that Converts

In yesterday’s Advisor, we discussed different locations on a website to add e-mail opt-in forms and some pros and cons associated with each method. In today’s Advisor, we’ll change the conversation slightly to the topic of lead magnets and how they fit into the process of converting website visitors into e-mail subscribers.

How AI Is Changing the Future of Marketing

Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. At first glance, it sounds like the province of sci-fi books, movies, and television shows. Yet, companies are marketing AI in numerous ways: personal assistants, zippy humanoid robots that complete house chores, self-regulating computers, or digital gadgets that remind us of […]

How to Start a Brand Ambassador Program

In yesterday’s Advisor, we talked about the importance of having brand ambassadors and what they can do for your company. Today we’ll show you how to start a brand ambassador program in your organization by exploring different ways to implement it.

DIY Drip Campaign? Define Your Goals!

In yesterday’s Advisor, we talked about drip campaigns and when it makes sense to use them for various client-facing e-mail automation situations. Today we’ll continue the discussion of drip campaigns by showing how to set them up properly. Define the Goal Drip campaigns can benefit sales and marketing teams, as well as others who are […]

The Power of Video

In yesterday’s Advisor, we explored the importance of a visual marketing strategy to help your company grow. Today we’re taking a closer look at the power of video within your marketing plan. 78 percent of people watch online videos weekly, and 55 percent watch online videos daily. Video is one of the most effective types […]

How to Set Up Remarketing Campaigns

by Maddy Osman In yesterday’s Advisor, we introduced the concept of remarketing and why it’s so important. In today’s Advisor, we’ll show you the basic steps to set up a remarketing campaign for your business on Facebook and Adroll. Facebook and Adroll are two of the most popular retargeting platforms. The principles of setting up […]

Are You Too Chicken to Use Social Media?

Job descriptions are ever-changing due to the rise in new technology. With that said, there are now jobs specifically for social media and social networking. While a social media community manager job description hasn’t made it into the Job Descriptions Encyclopedia yet, it’s definitely becoming one of the fastest-trending jobs.