Category: Marketing Technology

Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.

Google Analytics: The Basics

If you’re not at least familiar with the idea of Google Analytics, you’ve got a lot to learn. We can’t promise that this primer will prepare you for the Google Analytics certification test, but it will certainly help you have a greater understanding of the dashboard and what its different components really mean.

3 Ways to Use Pokémon GO in Your Marketing Today

The future of marketing is upon us, and its name is Pokémon GO. Whether you love it or hate it, this new mobile application is taking consumers by storm, and everyone wants on board. In fact, a recent report by Forbes stated that in less than 1 week, it has become the most popular mobile […]

What Marketers Need to Know About the “Single Customer View”

Omni-channel marketing and retail is quickly becoming the norm; customers are interacting with companies through more touch points than ever before. Yet, diversified customer interactions are making it harder to reliably track who your customers are, what they want, and determine how that impacts marketing and sales efforts.

DIY: A/B Testing on a Budget

In yesterday’s Advisor, we talked about the importance of A/B testing to determine whether specific marketing actions are actually resonating with your target audience and about how important A/B testing is for improving a company’s bottom line through informed decision making. In today’s Advisor, we’ll share strategies for how to actually conduct A/B testing.

What is A/B Testing?

Today’s marketers know the importance of having great ideas—but they are also testing them to see if they’re really resonating with the intended target audience and are converting these ideas for specific actions, like newsletter signups or sales.

How to do Usability Testing on a Budget

In yesterday’s Advisor, we dived into the topic of usability testing and how it can improve your company’s website and gain you more sales and conversions. In today’s Advisor, we’ll talk about how to complete usability testing on a budget.

What is Usability Testing?

Being a purposeful digital marketer means that you’re constantly testing your assumptions about the best way to position a product or incentivize people to make a purchase.

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.