Category: Marketing Technology

Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.

Shifting Your Marketing in the Age of Ad Blockers

Several announcements that major companies will be investing in ad blocking has raised the urgency level for marketers to develop solutions to connect with audiences that don’t rely on advertising. Intrusive marketing—as one of the companies described advertising today as it typically pops up in the midst of a customer trying to have a different […]

Tech Trends: Location App-Based Advertising

A new technology stream is changing the way local companies connect with their audiences. The proliferation of app programs dedicated to helping individuals navigate through local areas—such as Waze and Google Maps—are creating a new advertising channel to leverage. As these programs increasingly incorporate advertising into their design, local businesses can appear when prospective customers […]