Marketers rely on software as much as any other office employee. But how do you keep your marketers up to date on their software needs?
Category: Marketing Technology
Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.
Did you know that “60% of retail and e-commerce brands will implement AI” this year? Artificial intelligence (AI) refers to the process of computer systems completing tasks we’d typically expect humans to complete: translations, decision-making, and more. Brands are finding more and more ways to use AI to not only cut costs but also enhance […]
These marketing tools will help you understand how your website’s working and how to make it better.
With various social media platforms used by millions of consumers, how can a company most effectively market its services and products through these numerous platforms? Smart marketers know that the secret to winning at social media is being, or at the least, appearing to be constantly present. If you focus only on marketing your products […]
While there was excitement surrounding chatbots when they were first introduced, the enthusiasm declined when consumer feedback was less than enthusiastic.
Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek explained that chief marketing officers (CMOs)—whose […]
Communicate with your team without feeling overwhelmed by e-mails with the help of these tools.
These marketing tools can help give your launch the boost it needs.
It may be time to take a broom to your website and make sure it feels freshened up.
You don’t need to drop thousands on a custom design to have a great website.