The travel industry is leading the curve in marketing technologies. Here are five lessons brands can take from its example.
Category: Marketing Technology
Technology is helping make all business functions more efficient, and marketing is no exception. Learn what sort of tech solutions are available to help you optimize your marketing tracking and management.
As the race to deliver a great customer experience (CX) heats up, companies are paying more attention to technology. Here’s how to choose the right options for your needs.
This is undoubtedly the year that artificial intelligence (AI) finds its way into just about every technology-related discussion on the planet. For marketers, AI brings a variety of consequences, and the possibilities are still emerging.
A successful customer service technology strategy requires more than great software. Here’s how to get it right.
Facebook’s latest technology venture is shaking things up.
When deciding where to spend your 2019 marketing budget, make sure you’re taking technology into account.
Segmenting your list is an essential part of e-mail marketing.
Personalized voice technology is going to continue to shape the way things are sold in the coming year.
Digital marketing tools can be expensive. Should you include free marketing tools in your lineup?
Retail marketers are standing out through their use of technology this holiday season. Here’s a closer look at some inspiration.