Brand perception is an important yet often overlooked aspect of your customer experience (CX). Here’s how brand metrics can help you understand and refine your CX delivery.
Category: Market Research
Global firms need to understand their audiences. Here’s how to improve your international market research.
B2B companies have complex audiences. Here’s a closer look at the case for content marketing research.
Understanding your audience is more important than ever. Yet, people are concerned about their privacy. Where does market research fall ethically?
You’ve been diligently collecting customer data … but now what?
Market research can help you ground your marketing plans for next year in the latest data. Here are four trends you can expect to see in market research during 2018.
As Millennials now outnumber all other generations in the workforce, Michael C. Fina—a provider of global employee recognition and incentive programs—launched a new infographic. The infographic offers organizations insightful details about Millennials’ professional goals and interests. “Most Millennials value work-life integration, personal relationships, and a sense of greater purpose over high salaries or corporate ladders,” […]
Securing an advertising or marketing internship may be easier said than done, a new survey by The Creative Group suggests. A majority of advertising and marketing executives interviewed said their agency or firm does not offer an internship program.