Category: Influencer Marketing

4 Ways to Choose an Influencer Marketing Platform

As brands begin to scale their influencer marketing programs, it’s usually important to look for a platform or agency to help with the process. Influencer marketing programs,  such as working with Instagram content creators or creating sponsored blog posts with writers, take a lot of work. Having access to the right technology can streamline execution, […]

4 Things You Should Never Say to an Influencer

Working with an influencer? These relationships can be major game-changers for your business. After all, 74% of people turn to social media for guidance when making purchasing decisions. But to avoid missteps, make sure you don’t say these four things.