Category: Influencer Marketing

How Can You Structure a B2B Influencer Marketing Program?

For many marketers, the term “influencer marketing” brings to mind the business-to-consumer (B2C) market: health, beauty, and product recommendations. However, business-to-business (B2B) marketers are increasingly embracing the power of influencers to help expand their brands’ messaging, visibility, and influence. Unfortunately, many B2B marketers are unsure how to structure and manage an influencer marketing program. Here’s […]