There are tons of great vloggers out there, but which ones are right for your company?
Category: Influencer Marketing
For many marketers, the term “influencer marketing” brings to mind the business-to-consumer (B2C) market: health, beauty, and product recommendations. However, business-to-business (B2B) marketers are increasingly embracing the power of influencers to help expand their brands’ messaging, visibility, and influence. Unfortunately, many B2B marketers are unsure how to structure and manage an influencer marketing program. Here’s […]
Influencer strategy can be incredibly effective, as long as there are rules in place.
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When figuring out your influencer strategy, having concrete goals will help you make sure you’re getting the best ROI possible.
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Companies are investing more than ever before in influencer marketing, and budgets are set to rise this year. Take steps now to protect yourself from fraud.