Category: For the CMO

Being the Chief Marketing Officer (CMO) is no walk in the park. This section contains all kinds of tips and tricks on being a successful CMO.

Building Your Brand as a CMO

What steps have you taken to build your brand as a CMO? In today’s increasingly competitive landscape, the executives at the helm of marketing and customer experience are expected to be contributing original ideas.

Can This Merger Be Saved?

Yesterday’s Leadership Daily Advisor examined the current pace of merger and acquisition (M&A) activity and discussed what experts identify as an often-overlooked cause of merger failures: the culture clash. Today’s issue offers three more tips to successfully blend corporate identities:

Merging Well: 5 Ways to Manage the Culture Clash

It’s no secret that in recent months, a handful of megamerger deals have been blocked, withdrawn, or otherwise scuttled—including Office Depot/Staples, Baker Hughes/Halliburton, and Pfizer/Allergan, to name a few. In fact, more than $450 billion worth of acquisition deals have been cut short through 2016’s first half, finds a June report by global advisory firm […]

Making Difficult Decisions

Yesterday’s Advisor covered the initial steps for making tough decisions; today’s article offers additional tips on how to make sure those decisions are the best.

Making the Tough Decision

Famous U.S. five-star general Douglas MacArthur once said, “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others.”