Category: For the CMO

Being the Chief Marketing Officer (CMO) is no walk in the park. This section contains all kinds of tips and tricks on being a successful CMO.

Is Your CMO Ready for Marketing Technology?

Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek explained that chief marketing officers (CMOs)—whose […]