Category: For the CMO

Being the Chief Marketing Officer (CMO) is no walk in the park. This section contains all kinds of tips and tricks on being a successful CMO.

6 Podcasts Marketers Should be Listening To

Podcasts continue to be a growing marketing avenue for many businesses, and it’s no surprise why. People can learn information on the go without sitting in front of a laptop, companies can collaborate with other businesses to share audiences and knowledge, and the advertising opportunity can even provide another revenue stream. With all of the […]

Handling Disappointment When Your Employee Doesn’t Get Promoted

Getting passed over for a promotion is disappointing. When the person who wasn’t promoted is your direct report, you have to handle the situation with grace, or risk having a disengaged employee that might look elsewhere for work. Here’s how to handle the situation like a champ.

Moving into the Board Seat

Taking a board seat is often a logical next step for experienced marketers. Here’s how to make the most out of a board of director’s role.