Category: For the CMO

Being the Chief Marketing Officer (CMO) is no walk in the park. This section contains all kinds of tips and tricks on being a successful CMO.

5 Ways to Quiz Your Sales Team Members Before They Meet Clients

The ways in which you interact with your sales team have a huge influence on the business overall since these interactions have the potential to either enhance or degrade the performance levels overall. These interactions reveal a great deal about the effectiveness, productivity, as well as motivation levels of a sales team. Aside from one-on-one […]