Category: Email Marketing

Using E-mail Tracking Tools to Improve Marketing and Sales

Today’s companies have a variety of different tools that can help them sell and market more effectively to remote buyers. However, one of the most effective is actually one of the simplest. A new generation of tools is making it easier to track responses to your e-mails.


Five E-mail Headline Templates That Don’t Sound Like Click Bait

If you’ve been watching your e-mail open rate slowly start to slide, it’s easy to get frustrated. You know that e-mail marketing is a huge part of your business strategy, but getting people to click “open” seems harder and harder. You’re providing valuable content, but it just isn’t being consumed, leading to an overall drop […]