Category: Customer Experience

Why Every Web Design Must Focus on UX

Designing a new company website is an exciting process as your brand and your digital presence are brought to life. These efforts connect you to new segments of potential customers. One critical factor in the Web design process is developing the best user experience (UX) possible. A good UX means that your site is simple […]

An Inside Look at B2B Personalization

As humans, we have gotten used to a culture where our options are presented in a personalized way. We log onto streaming services like Hulu, and our personalized suggestions are presented. Our Facebook News Feed is presented by an algorithm aimed to show posts we are most likely to be interested in. When marketers are […]