The holiday shopping season is nearly upon us, and consumers are already overwhelmed. While the holidays are meant to be a time of good cheer, the reality is that pressures due to gift buying and travel often yield heightened emotions. What’s more, a month’s long string of low unemployment and strong consumer confidence across the […]
Category: Customer Experience
Designing a new company website is an exciting process as your brand and your digital presence are brought to life. These efforts connect you to new segments of potential customers. One critical factor in the Web design process is developing the best user experience (UX) possible. A good UX means that your site is simple […]
One often-overlooked area of the customer experience stack is your IT support. Here are several ways effective IT support can become a significant advantage.
The customer experience is everything in the way you do business. Here’s a closer look at why empowering employees may be your best strategy for supporting your CX.
Creating the ideal customer experience takes work; here are five common challenges companies face during experience design.
Studies show that referrals are a valuable source of future business. Here’s how to avoid the most common mistakes.
As humans, we have gotten used to a culture where our options are presented in a personalized way. We log onto streaming services like Hulu, and our personalized suggestions are presented. Our Facebook News Feed is presented by an algorithm aimed to show posts we are most likely to be interested in. When marketers are […]
Marketing campaigns that succeed tap into the nuances of human psychology. The truth is, you can set up a brilliant campaign that is perfect in theory yet doesn’t garner results. There is so much unknown when it comes to human psychology that the perfect campaign doesn’t always resonate. However, when you begin with the point […]
“Customer experience marketing” is the biggest buzzword in the industry. Here’s how to learn more and get up to speed.
Don’t worry—you can bounce back after a negative experience.