Marketing campaigns that succeed tap into the nuances of human psychology. The truth is, you can set up a brilliant campaign that is perfect in theory yet doesn’t garner results. There is so much unknown when it comes to human psychology that the perfect campaign doesn’t always resonate. However, when you begin with the point […]
Category: Customer Experience
“Customer experience marketing” is the biggest buzzword in the industry. Here’s how to learn more and get up to speed.
Don’t worry—you can bounce back after a negative experience.
In customer service, one of the most critical, overlooked steps is making sure you close the loop. Here are three ways to never miss the mark.
Struggling with sales? The fix may be as easy as adjusting your mind-set.
Planning on a rebrand? Here are some things to consider before selecting your new logo.
If it’s time to survey your audience, make sure you ask them the questions that matter.
When it comes to your marketing strategy in the new year, here are a few big-picture ideas you should be keeping in mind.