A great tagline makes your brand memorable and helps attract customers. Here’s what you need to know.
Category: Content Marketing
Your customers change and grow. Do your buyer personas evolve, too?
Whether you like it or not, it’s no longer possible to ignore the “Stories” feature that started on Snapchat, was then adopted by Instagram, and has just premiered on Facebook. Regardless of who invented and popularized this social media feature, it’s only a matter of time before even more networks adapt it for their use.
User-generated content and customer testimonials can be an effective part of your content marketing strategy. Here’s how great customer service can help.
Conducting original research? Here’s how content marketing can add depth and expand your reach.
Splitting a blog post into multiple pages is a practice that’s grown increasingly common of late. While there are some SEO experts that recommend doing so, pagination comes with its own host of problems. User experience, for one—and the fact that if it’s done improperly, it can actually harm your ranking. So the question, then […]
Blogging isn’t new, and brands are still seeing major benefits from posting regular content. Here’s a closer look at the blogging trends taking hold in 2019.
If you feel like you have endless buckets of content to handle, batching your work will help immensely.
In the B2B world, long-form content plays an important role in communicating with customers. Here’s how to create white papers they’ll be excited to read.
Are you completely out of things to post? Here are some ways to jump-start your creative process.