Brands are increasingly expected to have a clear purpose and positive impact. Here’s how to layer yours into your content strategy.
Category: Content Marketing
Everybody has that moment when the white screen and blinking cursor seem to taunt you like they’re Tweety Bird and you’re the giant hapless Sylvester cat who can’t put his arms around the prize. Try as you may, dazzling copy eludes you.
The focus in content marketing is often on creating new content, yet repurposing existing content can help you gain significant traction.
What fuels strong content marketing? Getting great interviews. Here’s a closer look at how to get the logistics right.
One of the biggest challenges companies face with content marketing is velocity: how to create, edit, and distribute the right content to the right channels in an efficient amount of time. The good news is that by embracing some best practices, it’s easy to speed up the time from ideation to publication. Here are several […]
For technology firms, content marketing is critical to reaching customers. Finding and hiring the best writers is a challenge that can be overcome when you know how to do it.
Creating great content is just one piece of the puzzle. Using a paid content distribution strategy can help increase return on investment (ROI), reach additional people in your target audience, and, ultimately, lead to more new business.
Documenting your content strategy is helpful in many ways. It helps you, your team, and your client (whether it’s your brand or an actual client) be on the same page about who the content is reaching, the purpose of the content, and what content is upcoming.
There’s a fine line between the type of content that should go on your public blog and what’s much better suited for a private send to people that have already opted in to your updates. The following guide will help you understand what types of content are best suited for each medium.
Today’s marketing professionals need to stay up to date on the ever-evolving field of marketing tech. To help, here’s a list of our top five must-read marketing technology blogs.