It’s the middle of the year and time to tackle an important but not urgent project: a rebrand. Here’s how to choose the right agency for the job and make the project a success.
The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.
If something feels off about your brand, take a deep breath before diving into a rebrand.
We hire customer service managers, account managers, and researchers, and we run A/B tests, but why hasn’t our brand hired a user experience (UX) designer yet? We invest so much to learn more about the customer experience, so it would make sense to invest in hiring a UX designer to create the experiences our customers […]
Increase your visibility by contributing to a business or marketing publication. Here’s a quick start guide for marketing leaders.
Is your product or service a classic? Here’s a closer look at how heritage branding can help.
Is your brand packaging as consistent as it needs to be?
Today, your corporate brand also relies on the brands of your individual team members. Here’s a quick guide on helping them stand out.
Considering a rebrand? Ask yourself these questions before making the big decision.
Brand crises happen every day, from data breaches to social media storms. Here’s how to prepare your team to weather whatever comes up.
Are you ready to row your digital business? Focusing on attracting more traffic is one of the most important steps you can take.