Category: Branding

The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.

Creating a Style Guide for Today’s Digital Environment

In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]