In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]
The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.
Can a branding coach help you improve your business?
Events can help your company grow its profile. But what should you do when it’s time for a rebrand?
Today, your corporate brand also relies on the brands of your individual team members. Here’s a quick guide on helping them stand out.
Helpfulness ranks right up there with authenticity in terms of what customers seek in brands. But what does that mean, and how can you deliver it?
If it’s time for your brand to refresh a key product, here’s a closer look at how to get it right.
Marketers are operating in a design-driven environment. Here’s how to create a winning brand aesthetic.
Creativity helps your brand stand apart from the competition. Here are five times when it can pay to hire an outside creative agency.
If you want customers to return to you again and again, you need to implement these tips.
For many marketers, billing is just a routine part of the business. Here’s how to turn your billing process into a branding powerhouse.