Considering a rebrand? Ask yourself these questions before making the big decision.
The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.
Brand crises happen every day, from data breaches to social media storms. Here’s how to prepare your team to weather whatever comes up.
Are you ready to row your digital business? Focusing on attracting more traffic is one of the most important steps you can take.
Are you planning to revamp a product or rebrand this year? If so, here’s what you can learn from Coca-Cola.
Planning on showcasing your products in a new photoshoot? Make sure to stop and read this first.
The best copy comes from intriguing stories. Here’s how to write them.
With a new year under way, you may be thinking about new branding opportunities. One area that may be due for a refresh is your tagline.
We hear the word brand tossed around constantly … but does your business have one?
In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.
Brand intimacy is a new metric marketing leaders must pay attention to. Here’s how to know if consumers love your brand.