Helpfulness ranks right up there with authenticity in terms of what customers seek in brands. But what does that mean, and how can you deliver it?
The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.
If it’s time for your brand to refresh a key product, here’s a closer look at how to get it right.
Marketers are operating in a design-driven environment. Here’s how to create a winning brand aesthetic.
Creativity helps your brand stand apart from the competition. Here are five times when it can pay to hire an outside creative agency.
If you want customers to return to you again and again, you need to implement these tips.
For many marketers, billing is just a routine part of the business. Here’s how to turn your billing process into a branding powerhouse.
In the marketing world, there’s no bigger season than the holidays. It’s summer—here’s how to get your holiday marketing under way.
One area of the brand discussion that’s often overlooked? How to set brand goals.
Launching a rebrand can invigorate a company. Here’s how to avoid common rebranding mistakes.
In today’s age of influencer marketing, brands are increasingly looking for ways to cultivate organic relationships with customers that translate into positive word-of-mouth advertising. Some brands are turning to the use of brand ambassadors—paid customers who act as spokespersons on behalf of the brand. Typically, these relationships go beyond a sponsored post on a blog […]