Category: Branding

The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.

Should Your Company Use Brand Ambassadors?

In today’s age of influencer marketing, brands are increasingly looking for ways to cultivate organic relationships with customers that translate into positive word-of-mouth advertising. Some brands are turning to the use of brand ambassadors—paid customers who act as spokespersons on behalf of the brand. Typically, these relationships go beyond a sponsored post on a blog […]

Creating a Style Guide for Today’s Digital Environment

In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]

Working with an Agency on a Rebrand

It’s the middle of the year and time to tackle an important but not urgent project: a rebrand. Here’s how to choose the right agency for the job and make the project a success.

It’s Time to Hire a UX Designer: How It’ll Help Your Brand

We hire customer service managers, account managers, and researchers, and we run A/B tests, but why hasn’t our brand hired a user experience (UX) designer yet? We invest so much to learn more about the customer experience, so it would make sense to invest in hiring a UX designer to create the experiences our customers […]