Marketing lies at the intersection of art and science. Even the most powerful marketing campaigns have little value if you can’t measure their impact. Data are the driving scientific force of marketing, and as digital marketing becomes increasingly robust, so do the data that measure and drive it.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Marketing teams need access to the latest data, analysis, and reporting on demand. As a result, the top providers in the marketing technology field are offering cloud-based solutions that make it easier to access information when you need it and on whatever device is most convenient.