Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

Return Analytics: The Key to Long-Term Customer Satisfaction

New research from Narvar suggests that 95% of online shoppers surveyed felt that a positive return experience built loyalty. As a critical part of the customer experience, using analytics to monitor the success of your post-purchase experience lets companies stay competitive in today’s retail and commerce environment. Here are four tips for building the best […]

4 Analytics Dashboards to Measure Marketing Activities

Marketing lies at the intersection of art and science. Even the most powerful marketing campaigns have little value if you can’t measure their impact. Data are the driving scientific force of marketing, and as digital marketing becomes increasingly robust, so do the data that measure and drive it.