Analytics can seem way more complicated than they’re worth. But if you go about them the smart way, they can make a huge difference in your business.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
By looking at more than page views, you can up-level your business and make sure you’re targeting your ideal audience.
New research from Narvar suggests that 95% of online shoppers surveyed felt that a positive return experience built loyalty. As a critical part of the customer experience, using analytics to monitor the success of your post-purchase experience lets companies stay competitive in today’s retail and commerce environment. Here are four tips for building the best […]
Marketing lies at the intersection of art and science. Even the most powerful marketing campaigns have little value if you can’t measure their impact. Data are the driving scientific force of marketing, and as digital marketing becomes increasingly robust, so do the data that measure and drive it.
Marketing teams need access to the latest data, analysis, and reporting on demand. As a result, the top providers in the marketing technology field are offering cloud-based solutions that make it easier to access information when you need it and on whatever device is most convenient.