Events play an important role in a brand’s overall marketing and media mix. They create space for brands to be front and center and interact with their audiences at an intimate level. Whether it is B2B brand events that bring together practitioners and experts to talk about a specific topic like cybersecurity or cloud computing, […]
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
As data becomes the currency of smart businesses, it’s important to look at how your culture impacts your relationship with data. When data is democratized, it flows throughout the organization and empowers the kind of smart, fluid decision making that’s needed for growth. Data and analytics boil down to culture, as much as to having […]
“Conversion rate optimization” (CRO) is the process of increasing the percentage of customers on a website that convert into customers or take a specific desired action on a webpage. Actions can be macro, like purchasing a product from the site, subscribing to a service, or requesting a quote, or micro, like getting the customer to […]
Search engine optimization (SEO) is a vital part of making sure clients can find your website and learn about the work you do. But how can you implement SEO best practices to make sure they can locate you online?
Blogging is a popular form of content marketing. It helps you share valuable information with clients while cultivating a following. Why should you track who’s reading?
If Facebook were a country, it would be the largest country on earth. With nearly 2 billion members as of mid-2017, there’s no doubt Facebook has incredible power in our society. With Facebook’s smart technology, the company can track users’ every move, and marketers can use the data to gain greater insight into consumers’ minds.
In today’s age of digital marketing, attribution is a touchy subject. In general, attribution refers to the process of determining what marketing channel brought a customer into your orbit and really helps define what’s driving sales. By attributing sales correctly, it’s possible to achieve a better sense of how to allocate your capital and which […]
Conversion optimization is a critical area of analytics for digital marketers. Understanding whether your content and efforts are driving conversions is essential to understanding if what you’re doing is effective. Optimization involves the process of changing small, targeted variables—and then working to understand if those changes are having the desired impact. One way to increase […]
The world of influencer marketing has exploded in popularity over the past few years. With a return on investment (ROI) that Inc.com reported was more than 11 times other digital marketing tactics, it’s easy to understand its popularity. However, as brands have increased their spending, expanded their efforts, and explored some more divergent territory, more […]
Facebook advertising can be a great tool to reach new audiences. By investing a little extra time in your ad strategy, you can kick your ads up a notch for even greater impact.