What’s a KPI, and How Does It Help You Reach Your Goals?
Key Performance Indicators can give your marketing strategy the boost it needs.
Category: Analytics
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Do’s and Don’ts of Data-Driven Marketing
Let the numbers do the work when it comes to developing your marketing strategy.
How to Decipher Your Social Media ROI
Make sure the work you’re putting in is resulting in a better bottom line.
5 Ways to Measure the Success of an Event
How can you check and see if the event you threw was worth it?
Using Media Monitoring During a Crisis Situation
A crisis can happen at any time. Does your marketing team have the media monitoring solutions in place to effectively respond?
The Power of A/B Testing
Being able to track your data is one of the most important things you can do as a marketer.
Why Buying an E-mail List Will Kill Your Analytics
You’ve heard the importance of growing an e-mail list, and it can be tempting to pay for those numbers. Here’s why you shouldn’t.
5 Analytics to Help Map the Customer Journey
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
The Difference Between Data and Customer Intelligence
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
What are Predictive Analytics?
One of the most important measurements for your business is often misunderstood.