Key Performance Indicators can give your marketing strategy the boost it needs.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Let the numbers do the work when it comes to developing your marketing strategy.
Make sure the work you’re putting in is resulting in a better bottom line.
How can you check and see if the event you threw was worth it?
A crisis can happen at any time. Does your marketing team have the media monitoring solutions in place to effectively respond?
Being able to track your data is one of the most important things you can do as a marketer.
You’ve heard the importance of growing an e-mail list, and it can be tempting to pay for those numbers. Here’s why you shouldn’t.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
One of the most important measurements for your business is often misunderstood.