Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

6 Steps to a Better Sales Funnel

Looking to increase your conversions from leads to customers? Here are a few quick tricks on how to step up your sales funnel.


How to Make Your Blog a Must-Read

If you blog for your business, make sure it’s serving your dream clients in a way that keeps them coming back for more.


Avoid the 5 Most Common Google Analytics Mistakes

Google Analytics has become a ubiquitous program that helps brands better understand what’s happening on their website. Yet, there are a number of common mistakes that can keep you from maximizing the value. If you’ve installed Google Analytics on your website, here are five easy-to-avoid mistakes you can focus on today to collect better data […]


5 Holiday Metrics to Look at This Year

Have your holiday marketing and sales efforts been successful? As you plan ahead to January, you know you’ll be facing this question. Here are five analytical factors you can watch to see how you did this year.