5 Analytics Brick-and-Mortar Stores Should Be Tracking
Just because you have a physical storefront doesn’t mean you shouldn’t be tracking marketing analytics.
Category: Analytics
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Helping Marketing Analytics Directors Thrive
Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]
Marketing Research: How to Use Social Media to Get the Answers You Need
Marketing research is critical to effective marketing, but it can be expensive and time-consuming. Use social media to connect with your audience now and get the answers you’re looking for without breaking your budget.
Why You Need a Data Day in Your Business
You may be suffering from Too Many Numbers Syndrome. Here’s how to fix it.
4 Instagram Story Analytics You Should Be Tracking
Know how your audience is responding to your short-term content in order to best utilize the popular platform.
How Does Research from Analyst Firms Help Shape Marketing Strategy?
Effective marketing strategies need to be not only driven by data but also data-informed. Here’s how the research that analyst firms conduct can help you create a more successful marketing strategy.
4 Ways You’re Misreading Your Analytics
Knowing your numbers is key to a rock-solid marketing strategy.
5 Video Marketing Analytics You Should Be Tracking
Knowing your numbers is essential when it comes to video marketing.
4 Quick Ways to Make Data-Driven Decisions
Knowing your numbers will make implementing your marketing strategy a breeze.
What’s a KPI, and How Does It Help You Reach Your Goals?
Key Performance Indicators can give your marketing strategy the boost it needs.