Audiobooks are now right up there with e-books and print as a top way to consume new content. One source suggests that the industry continues to grow by about 20% per year. Few brands offer the breadth and scale of audiobooks as Audible. Yet, it’s doing more than offering a highly sought-after product; it has […]
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Search engine optimization (SEO) is a vital part of making sure clients can find your website and learn about the work you do. But how can you implement SEO best practices to make sure they can locate you online?
Luxury brands have different data strategy needs than everyday consumer brands. Luxury purchases, from expensive watches to prestige fashion and high-end cars, fall outside the day-to-day “needs” of consumers and into the “wants.” As a result, the purchasing process, desired customer experience, and even ability to buy look completely different. Here’s a closer look at […]
Getting people to read your blog is an essential piece of the content marketing pie.
Tracking your numbers is a crucial part of your marketing content’s success.
If you’re going to use Google Analytics, make sure you know its ins and outs.
Google Analytics can be a marketer’s best friend, but because the data analytics is so comprehensive, Google Analytics can be a bit overwhelming at first. There are a series of preconfigured reports available, but the true value comes with your ability to build your own reports from scratch.
Want more eyes on your online home? Here’s how to get new traffic onto your site.
Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.
Facebook ads can get you major bang for your advertising buck. But the data isn’t always easy to interpret.