Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

How Important Are E-mail Analytics?

By Claire Swinarski Aug 21, 2019 Analytics

Are these numbers actually helpful to track?

5 Analytics Brick-and-Mortar Stores Should Be Tracking

By Claire Swinarski Aug 8, 2019 Analytics

Just because you have a physical storefront doesn’t mean you shouldn’t be tracking marketing analytics.

Helping Marketing Analytics Directors Thrive

By Liz Alton Jun 21, 2019 Analytics

Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]

Why You Need a Data Day in Your Business

By Claire Swinarski Jun 5, 2019 Analytics

You may be suffering from Too Many Numbers Syndrome. Here’s how to fix it.

4 Instagram Story Analytics You Should Be Tracking

By Claire Swinarski May 23, 2019 Analytics

Know how your audience is responding to your short-term content in order to best utilize the popular platform.

How Does Research from Analyst Firms Help Shape Marketing Strategy?

By Liz Alton May 14, 2019 Analytics

Effective marketing strategies need to be not only driven by data but also data-informed. Here’s how the research that analyst firms conduct can help you create a more successful marketing strategy.