Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

How to Use Data in Goal Setting

By Claire Swinarski Nov 13, 2019 Analytics

Underestimating the importance of your numbers will start your 2020 off on the wrong foot.

Making the Most of Industry Market Research

By Liz Alton Nov 4, 2019 Analytics

Conducting industry market research can help set your brand apart. Here’s how to cultivate a strategy.

4 Podcast Analytics You Should Be Tracking

By Claire Swinarski Oct 30, 2019 Analytics

If you’re podcasting, knowing your numbers is vital.

5 Analytics to Help Map the Customer Journey

By Liz Alton Oct 18, 2019 Analytics

An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.

How to Conduct Market Research That Really Helps You Understand Customers

By Liz Alton Oct 10, 2019 Analytics

Market research can be invaluable—but only if it transitions into actionable insights.

Four Ways to Track Your Customer Experience Metrics

By Liz Alton Sep 9, 2019 Analytics

As customer experience metrics have become a core part of marketing teams’ data strategies, new methods are evolving to make it easier to track these metrics.