How can you check and see if the event you threw was worth it?
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
A crisis can happen at any time. Does your marketing team have the media monitoring solutions in place to effectively respond?
Being able to track your data is one of the most important things you can do as a marketer.
You’ve heard the importance of growing an e-mail list, and it can be tempting to pay for those numbers. Here’s why you shouldn’t.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
One of the most important measurements for your business is often misunderstood.
Can’t get your eyes off the calculator? Take a step back.
Knowing your numbers will help you create a marketing plan that takes your business to the next level.
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.