5 Analytics to Help Map the Customer Journey
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Category: Analytics
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
How to Conduct Market Research That Really Helps You Understand Customers
Market research can be invaluable—but only if it transitions into actionable insights.
5 Statistics That May Convince You to Sponsor Podcasts Next Year
Mapping out your 2020 marketing plan? Podcasts should be on it.
Four Ways to Track Your Customer Experience Metrics
As customer experience metrics have become a core part of marketing teams’ data strategies, new methods are evolving to make it easier to track these metrics.
How to Make Your Goals More Measurable
In order to grow your numbers, you have to know your numbers.
Why Marketing Analytics Matter
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.
How Important Are E-mail Analytics?
Are these numbers actually helpful to track?
5 Analytics Brick-and-Mortar Stores Should Be Tracking
Just because you have a physical storefront doesn’t mean you shouldn’t be tracking marketing analytics.
Helping Marketing Analytics Directors Thrive
Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]
Marketing Research: How to Use Social Media to Get the Answers You Need
Marketing research is critical to effective marketing, but it can be expensive and time-consuming. Use social media to connect with your audience now and get the answers you’re looking for without breaking your budget.