Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

5 Ways to Measure the Success of an Event

By Claire Swinarski Dec 10, 2018 Analytics

How can you check and see if the event you threw was worth it?

The Power of A/B Testing

By Claire Swinarski Nov 14, 2018 Analytics

Being able to track your data is one of the most important things you can do as a marketer.

Why Buying an E-mail List Will Kill Your Analytics

By Claire Swinarski Nov 9, 2018 Analytics

You’ve heard the importance of growing an e-mail list, and it can be tempting to pay for those numbers. Here’s why you shouldn’t.

5 Analytics to Help Map the Customer Journey

By Liz Alton Oct 26, 2018 Analytics

An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.

The Difference Between Data and Customer Intelligence

By Liz Alton Sep 21, 2018 Analytics

Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]