An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Market research can be invaluable—but only if it transitions into actionable insights.
Mapping out your 2020 marketing plan? Podcasts should be on it.
As customer experience metrics have become a core part of marketing teams’ data strategies, new methods are evolving to make it easier to track these metrics.
In order to grow your numbers, you have to know your numbers.
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.
Are these numbers actually helpful to track?
Just because you have a physical storefront doesn’t mean you shouldn’t be tracking marketing analytics.
Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]
Marketing research is critical to effective marketing, but it can be expensive and time-consuming. Use social media to connect with your audience now and get the answers you’re looking for without breaking your budget.