If you’re going to use Google Analytics, make sure you know its ins and outs.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Google Analytics can be a marketer’s best friend, but because the data analytics is so comprehensive, Google Analytics can be a bit overwhelming at first. There are a series of preconfigured reports available, but the true value comes with your ability to build your own reports from scratch.
Want more eyes on your online home? Here’s how to get new traffic onto your site.
Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.
Facebook ads can get you major bang for your advertising buck. But the data isn’t always easy to interpret.
Whether or not you use Facebook’s advertising platform right now, it’s a good idea to implement a Facebook pixel on your website as soon as possible. The Facebook pixel is a specific type of code that integrates with your website and can help you target, optimize, and grow your current customer base.
Key Performance Indicators can give your marketing strategy the boost it needs.
Are you spending time cranking out content but are unsure if it’s doing its job? It’s time to measure its effectiveness.
Looking to increase your conversions from leads to customers? Here are a few quick tricks on how to step up your sales funnel.
As we turn into 2018, there’s no better time to step up your numbers game.