Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

Simplify Your Job with Google Analytics Reports

Google Analytics can be a marketer’s best friend, but because the data analytics is so comprehensive, Google Analytics can be a bit overwhelming at first. There are a series of preconfigured reports available, but the true value comes with your ability to build your own reports from scratch.

Touchscreen tech at work

How to Set Up a Facebook Pixel

Whether or not you use Facebook’s advertising platform right now, it’s a good idea to implement a Facebook pixel on your website as soon as possible. The Facebook pixel is a specific type of code that integrates with your website and can help you target, optimize, and grow your current customer base.


6 Steps to a Better Sales Funnel

Looking to increase your conversions from leads to customers? Here are a few quick tricks on how to step up your sales funnel.