Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

3 Need-to-Know Things About Google Analytics

Analytics Claire Swinarski Wednesday - April 18, 2018

If you’re going to use Google Analytics, make sure you know its ins and outs.

Simplify Your Job with Google Analytics Reports

Analytics Maddy Osman Friday - April 6, 2018

Google Analytics can be a marketer’s best friend, but because the data analytics is so comprehensive, Google Analytics can be a bit overwhelming at first. There are a series of preconfigured reports available, but the true value comes with your ability to build your own reports from scratch.

Five Proven Ways to Drive Traffic to Your Website

Analytics Claire Swinarski Thursday - April 5, 2018

Want more eyes on your online home? Here’s how to get new traffic onto your site.

4 Metrics that Immediately Increase Customer Satisfaction

Analytics Liz Alton Tuesday - March 27, 2018

Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.

Four Steps to Actually Comprehending Your Facebook Ad Analytics

Analytics Claire Swinarski Thursday - March 22, 2018

Facebook ads can get you major bang for your advertising buck. But the data isn’t always easy to interpret.

How to Set Up a Facebook Pixel

Analytics Maddy Osman Friday - March 16, 2018

Whether or not you use Facebook’s advertising platform right now, it’s a good idea to implement a Facebook pixel on your website as soon as possible. The Facebook pixel is a specific type of code that integrates with your website and can help you target, optimize, and grow your current customer base.