Category: Advertising

Advertising has many forms, all play a key role in your marketing strategy.

6 Ways to Write Social Media Ads that Convert

Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.


What Can Outdoor Media Do for You?

So, you’re rethinking outdoor media, especially when there are new digital outdoor options to consider. In part one of this article, we reviewed some of the creative new ways marketers are using this medium that has been transformed for the digital age.


Is It Time to Invest in Digital Signage for Your Business?

Even the smallest, newest retail shops and restaurants are kitted out with high-tech gadgets these days, from iPad® registers to mobile apps for remote orders. Digital signage is a growing tech trend, for better or worse, and many business owners are rightly wondering if now is the time to invest in these tools for their […]


Outdoor Media Has Changed—and It’s Dynamic!

Back in the day when mom and dad packed up the Edsel to take the kids on a road trip, one of the highlights of the journey was reading the Burma Shave signs along the way. The company placed six consecutive small signs along the highway, each with an intriguing message (example: If You—Don’t Know—Whose […]


Four Advertising Fails and How to Avoid the Same Mistakes

If you’re planning out your 2018 advertising schedule, it can be helpful to look at companies that have excelled in their campaigns. But it can also behoove companies to check out those campaigns that have totally tanked. Here are a handful of advertising fails that can teach some important lessons.