For marketers, Google pay-per-click (PPC) advertising options can seem confusing, overwhelming, and expensive. Here’s how to make the choices that make this type of advertising cost-effective.
Advertising has many forms, all play a key role in your marketing strategy.
Developing ad creative that captures your audience’s attention and speaks to the market can be a challenge. Here’s what marketers need to know.
Investing in YouTube ads can bring a boom to your bottom line.
Looking into Instagram ads? Make sure you’re getting the best conversions possible.
When you have an important promotion coming up, you want to make sure your campaign is in tip-top shape.
Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.
Dynamic ad content has reached an all-time high. Here’s what marketers need to know.
Google’s advertising program can make a major difference in how much money your company makes this year.
Have an ad get declined? Here are a few reasons why that might have happened.
A new tool from Google is helping brands and marketers reimagine the way that they approach video advertising.