Yesterday we discussed “greenwashing,” which means a company making specious claims regarding its environmental practices. Fortunately, consumers quickly became wary of such claims as “all natural” and “new green packaging,” and the practice has waned in recent years. Yet, greenwashing did leave a bad taste for many, causing those companies that truly do employ green […]
In yesterday’s Advisor, we talked about the basics of understanding Google Analytics and how to use the tool to get valuable data about how visitors interact with your website. In today’s Advisor, we expand the conversation to talk about a specific application of Google Analytics: the ability to set up goals that relate to conversions.
Going green is a contemporary activity that most businesses would like to do. It’s not only good for the environment but it is also attractive to consumers. That’s a winning combination most organizations would like to get behind. The problem is that truly doing what’s good for the environment can be costly, complex and demand […]
If you’re not at least familiar with the idea of Google Analytics, you’ve got a lot to learn. We can’t promise that this primer will prepare you for the Google Analytics certification test, but it will certainly help you have a greater understanding of the dashboard and what its different components really mean.
There’s a fine line between marketing and sales, especially in the use of psychology to influence customers. The 6 psychological principles from Robert Cialdini’s book, Influence: The Psychology of Persuasion, can easily be applied to situations in both departments.
They are the two hottest things to do this summer, and both are just an arm’s length away on one’s phone. One is Pokémon Go, a game that has had people walking off cliffs and bumping into walls. The other is Snapchat, with its filters that turn selfies into fire-breathing demons and photos into picture-themed […]
Your Web identity is a critical part of your marketing strategy. It’s the main path to purchase in many businesses; and it shapes your brand in the marketplace. If the last time you did a website overhaul was 5 years ago or even longer, it may be time to think about refreshing your online presence.
In yesterday’s Advisor, we launched a discussion around the importance of strong performance evaluations for managing your marketing team, and we presented the first 5 of our 10 tips regarding evaluations. In today’s Advisor, we’ll take a closer look at five more tips to help you run effective evaluations for your company’s most creative staff.
Continuously upgrading your marketing team’s performance is essential to sustainable growth and the evolution of your brand. Yet evaluating individual staff isn’t always an easy task. Because marketing is a creative and collaborative process, knowing where to stop and gauge individual successes can be difficult.
In yesterday’s Advisor, we explored an often-underappreciated member of every sales team: the admin. From keeping track of data to freeing up executives’ time, a busy sales administrator plays a vital role on any team. Hiring the right person for this role can be a challenge.