Ever since journalists wore visors and pounded copy on typewriters—and probably before—they’ve stuck to one critical fact. To be an effective communicator, you need a killer headline.
Many marketers realize how important keyword research is for effective search engine optimization (SEO) strategy, while others think they already know their primary keywords and think no further effort is required. But concentrating on long-tail keywords (that can only be uncovered through research) is the real key to successful SEO, even though these will end […]
In yesterday’s Advisor, we started the conversation of sales closing techniques that work to get the deal. In today’s Advisor, we dig deeper into the topic to uncover 4 more winning sales closing techniques.
Arguably, the most important part of sales is closing the deal. Perhaps because it’s so important, it’s also one of the hardest parts of the sales process. You can’t just memorize lines to guarantee a close. Even if you work hard to build a relationship with prospects, if you don’t have enough confidence in your […]
Could controversy be your ticket to capturing your audience’s attention? Today’s brands have a voice in the market. Whether it’s on social media, publishing blog posts or contributing articles to mainstream business publications, your team is communicating in real-time with customers on an ongoing basis.
In yesterday’s Advisor, we explored how automated chatbots are quickly taking over different aspects of the sales and marketing process—from collecting customer data to helping resolve key problems. However, for a company that’s starting from the ground up, it can be challenging to find ways to get started and integrate bots into your work flow […]
Bots are quickly becoming a favored tool for marketers because they deliver an intimate, one-on-one sales experience—at scale. Simply put: bots are the new apps, and hundreds of companies are using them to do anything from answer routine customer questions to providing a concierge-like shopping experience.
In yesterday’s Advisor, we looked at why companies often fail to properly route their sales leads. If your organization is already struggling with sales processes, there are ways of identifying problems and fixing them.
If your sales team is handling inbound leads and outbound leads in the same sales funnel, you’re likely missing key sales. The strategies that you use to direct sales leads when they come into your organization can determine how quickly you can win a deal—and if, in many cases, whether you’re able to close a […]
Many marketers ask themselves the question of if they should create or curate content or if they should do a combination of both for their marketing purposes.