Not that long ago, everyone had to have a blog. CEOs, teens, and moms had blogs. Yes, there was even a television show about a dog with one. Since then, blogs have become less fashionable. However, they are still essential for today’s business marketer. Let’s look at what has changed in blogging and how to […]
By John Boyens I believe that most managers put in the necessary effort to be successful. Unfortunately, the disparity between effort and positive results is quite common. So what gets in the way?
Yesterday we discussed the importance of storytelling for your business. To get you started, we outlined the structure for a classic hero’s journey—an inspiring tale of overcoming challenges. Our U.S. culture loves hero’s journey tales (Star Wars and Cinderella for example), so it makes sense to use the format for your business’s storytelling as well.
In yesterday’s Advisor, we began exploring how to close an enterprise sale. Today, we provide four more tips to help you seal your next major deal.
Enterprise clients are a unique type of prospect when it comes to the buying process, and they require a tailored sales approach. According to the United States Census Bureau, there are over 6 million businesses in the United States and only 0.32% qualify as enterprise-sized businesses. That’s a very small niche, yet a very large […]
When we’re young, stories are essential to our lives. Parents and teachers use them to impress upon us important concepts. That hard-working little pig who labored to build a brick house was a smart guy, wasn’t he?
Does it seem the supposed marketing miracle of social media is passing your business by? Are you still reporting out “likes” and “shares,” but secretly wondering, “Is that all there is?”
Omni-channel marketing and retail is quickly becoming the norm; customers are interacting with companies through more touch points than ever before. Yet, diversified customer interactions are making it harder to reliably track who your customers are, what they want, and determine how that impacts marketing and sales efforts.
By John Boyens If you employ a business model that requires utilizing outside sales reps (e.g., selling blinds, closets, lawn care, janitorial service, signs/banners), you must find sales managers that have the skill to source, hire, train, motivate, and retain productive outside sales reps. One might argue that this skill is “mission critical” to the […]
In part one of this article, we shared a list of Gmail and Google Chrome browser extensions that make salespeople’s lives easier and more productive. In today’s Advisor, we’ll expand the conversation to encompass additional online tools that help salespeople do their jobs better.