Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]
A new year is nearly underway and with that, the demand for new productivity systems arises. Here’s how to decide if a bullet journal is right for you.
Autoresponders can help you forge better relationships with customers. Here’s what you need to know.
If you’re a marketer who’s focused on B2C, here are three trends to watch in the year ahead.
Showcasing your expertise plays an important role in capturing the interest of your prospects.
Branding plays an increasingly critical role in the B2B sales process. Here’s what you need to know for the year ahead.
Business intelligence trends are an important topic as growing businesses think about their budgets and investments for the year ahead.
Training project teams takes time—sometimes too much time—but it doesn’t have to. Here’s what you need to know about microlearning.
People are visual, and your marketing needs to connect with them. Here’s what you need to know about visual marketing to B2B customers in 2020.
Business books can open doors. Here’s how to launch yours right.