Knowing your numbers will make implementing your marketing strategy a breeze.
Data-driven marketing is helping more marketers than ever make better decisions. Never before have marketers been able to have so much information about who’s purchasing, why they’re purchasing, and what they’re going to purchase next. When you truly understand how well your company is doing and who’s paying attention, you’ll be able to move forward in confidence. Here are four new ways to make data-driven decisions to ensure your products and services fly off the shelves this quarter.
- Take yourself out of the equation. When Google Analytics is tracking your website traffic, are they including all of the clicks from you? If so, make sure to eliminate them—you probably visit your website more than anyone else. Add a filter to exclude your own IP address from your analytics. That way, you can more accurately track who’s visiting your website without throwing off your numbers.
- Stop paying attention to social media followers. Your number of followers is one of those vanity metrics that you can accidently spend hours trying to affect, when in reality, it’s almost meaningless. What matters is your engagement. Ten percent of 10,000 followers being engaged with an Instagram post is much better than .3 percent of 100,000 followers. Make sure you’re delivering top-notch content that receives a high amount of likes and stop paying attention to how many people are following you. Many of them won’t even see what you post if you don’t have high engagement.
- Run A/B testing on e-mail subject lines. Many e-mail marketing platforms provide the ability to run A/B tests, where two different subject lines are sent to a small group of people before a larger group receives the one that was opened more often. If you aren’t using this feature, you’re missing out. Make sure as many people as possible are opening your e-mails by testing different subject lines. It’s a small action that can make a big difference in your open rates.
- Set up weekly reports. If you don’t have the time to fiddle daily with your Google Analytics, you don’t need to. In fact, over-focusing on analytics will only leave you feeling confused, and you’ll be monitoring every little numbers instead of looking at larger trends. Set up automatic reports to be e-mailed to you weekly or monthly so that you don’t miss the forest for the trees. This will help you spot important changes and make better marketing decisions.