Make your sales page sparkle with a few copywriting tips and tricks.
Sending an e-mail newsletter that doesn’t actually get read is just a waste of time and resources.
The popular social media app has a feature that can’t be ignored.
If you’re hiring a new marketer, get to the bottom of what he or she is all about.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.