Latest Articles

6 Ways to Write Social Media Ads that Convert

Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.

The Marketer’s Quick Guide to Unforgettable Networking

It’s Monday morning, and your boss challenges you to attend this week’s local Chamber of Commerce meeting. It seems no one from your company has had success turning the chamber membership into an opportunity to create a robust and valuable network. So, what can you do differently? When you walk into a networking event, prepare […]

Creating Better Marketing Campaigns with Science: 3 Ways Customers Decide What to Buy

Marketing campaigns that succeed tap into the nuances of human psychology. The truth is, you can set up a brilliant campaign that is perfect in theory yet doesn’t garner results. There is so much unknown when it comes to human psychology that the perfect campaign doesn’t always resonate. However, when you begin with the point […]

Popular Articles

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Best Time to Cold Call a Business

In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Importance of a Follow-Up Call

In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.