In the world of customer service, times are changing—in terms of customer expectations and the technologies that can help you meet them. Here’s what you need to know.
Increasingly, customers want to work with brands that share their values. And inclusivity is a big part of that. Here’s how you can see how well your brand is doing and how to improve.
Emotional recognition technology might be able to help your customer service team better deal with customers who are upset. Here’s what you need to know.
Today’s CMOs need strategies in place to stay up to date on their skills without lagging behind in their duties. Here’s how you can balance the two.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.
When dealing with an unhappy customer, you want to avoid giving refunds. What should you do instead to try to solve the issue?
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.