Every marketing effort should be measureable so that you know where your time and money are paying off.
Make sure your e-mails are actually being read and resulting in sales.
Mapping out your content doesn’t need to be a week-long process.
One of the biggest challenges companies face with content marketing is velocity: how to create, edit, and distribute the right content to the right channels in an efficient amount of time. The good news is that by embracing some best practices, it’s easy to speed up the time from ideation to publication. Here are several […]
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
Need some customer service inspiration? It’s time for a YouTube binge.