“Customer experience” (CX) has been the top buzzword of 2019 and seems poised to stay in the spotlight in 2020. Here’s a closer look at why you may need a CX team.
Experts in marketing opine that SEO is dead. But nothing could be further from the truth—and here’s why you need an SEO expert on your team for 2020.
Social media advertising is changing the social media marketing landscape. Here’s how to get more out of your Facebook advertising.
Acquiring and keeping the best sales talent is a priority for most organizations. With all the time, energy, and money that go into perfecting the hiring formula, the reality is that turnover still happens. The good news is that there is a way to reduce it.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.
When dealing with an unhappy customer, you want to avoid giving refunds. What should you do instead to try to solve the issue?
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.