Sometimes the talent you need is overseas. Here’s how to work with international freelancers.
Is your customer service team getting overwhelmed with holiday volume? Here are easy steps you can take to lighten their load this year.
If you’ve hired a PR firm and they’re not getting results, here are a few things you can do today.
With the burst of podcast popularity, companies are cashing in by investing in advertisements. Here’s what you need to know before taking the leap.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.