Every year, I join a sea of rodeo fans to visit the National Rodeo Finals (NRF). Here’s a closer look at key marketing lessons from this massive event.
Net Promoter Score (NPS) is a strategy you can use to better understand how you’re performing with customers. Here’s how to use it to improve your customer service.
Blogging isn’t new, and brands are still seeing major benefits from posting regular content. Here’s a closer look at the blogging trends taking hold in 2019.
Call center directors need inspiration, too, but finding information that’s actually helpful can be a challenge. We’ve put together a list of some of today’s best books on the topic of customer service management.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.