Latest Articles

How to Speed Up Content Marketing

One of the biggest challenges companies face with content marketing is velocity: how to create, edit, and distribute the right content to the right channels in an efficient amount of time. The good news is that by embracing some best practices, it’s easy to speed up the time from ideation to publication. Here are several […]

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The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Best Time to Cold Call a Business

In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Importance of a Follow-Up Call

In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.