Marketing Strategy

When Is It Time to Grow Your Marketing Team?

If you’re starting to feel like there’s more on your plate than you can handle, it may be time to bring on new faces.

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Marketing as an industry continues to grow, and the avenues available for you to promote and sell your services can seem endless. From in-person conferences or trade shows to Pinterest boards to podcast ads, the world of marketing isn’t something that can be learned by reading a book or a blogpost. One person can’t be expected to have a handle on all things marketing. If you’re starting to feel the business burnout, it may be time to grow your marketing team.

Whether you’re a “solopreneuer,” a small business owner, or the CMO of a large company, growing your marketing team isn’t a decision that should be made lightly. Here are some markers that might mean you’re ready to grow your marketing team.

  • You have a lot of creative ideas but no time to pursue them because you’re so busy doing the day-to-day work.
  • You or your team feel overworked or underappreciated.
  • Your strategies are thrown together at the last minute instead of well thought out and planned far in advance.
  • You dread a certain aspect of marketing but know that it’s necessary. For instance, your company attracts a lot of new leads through Instagram, but you can’t stand taking photos or editing them.
  • You want to try a new marketing avenue but are unsure how to go about doing so and don’t have the time to learn.
  • You feel the need for fresh eyes to come in and offer a new perspective—you and your team tend to keep rehashing the same ideas.
  • You constantly feel one step behind your competition and wish you could keep pace.
  • You think that by spending a little money to grow your team, you could make a lot of money in the long run. You see potential for growing your revenue in a big way, but you need more hands on deck to do it.
  • You’re disappointed with your marketing efforts and not seeing the sales you’d like to see.

If a few of these match up with your current feelings, it may be time to grow your marketing team. Before hiring a full-time employee, consider hiring a part-time freelancer. You can see the benefits of growing your team without necessarily having to make a major financial investment. Once you see what handling a team member can do for you, it’ll be more motivation to get out there and grow your marketing team.