Team Management

4 Resolutions to Support Your Marketing Team

How can you help your marketing team grow this year by supporting their goals?

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The New Year is well under way, and many people have made resolutions: to be healthier, to be more productive, and to achieve their goals in the year ahead. What goals have you set for your marketing team? And how can you help create a better experience for your marketing team by supporting them in their individual aspirations? Successful marketing leaders will help underscore their success this year by focusing on how to help their team achieve their goals.

Set annual team goals: What goals has your team been tasked with? From launching new products to building a presence on emerging digital platforms, 2018 promises to be an exciting year for marketers. As you look at your objectives and work plans for this year, which ones are the most important? Help your team focus on the top three to five objectives you have for the next 12 months.

What daily work habits can they focus on? Think about how to optimize your team’s productivity. Would you like to encourage streamlining meetings to one or 2 days a week or see more collaboration between different team members? Consider what daily habits would help your team perform better each day, and provide measurable suggestions for work process and workflow.

Get clarity on everyone’s goals: Each employee has his or her own goals. Find out what those personal goals are. If they’re seeking a promotion or to develop new skills, for example, what steps can you take to help them achieve that? Take some time to dig into each employee’s focus areas, and offer mentoring and coaching to help them get there. From overlooked opportunities to career directions they may not have considered, personalized attention from management can take individual performance to a whole new level.

Dedicate time and budget: As a manager, you have control over the resources your team members need to make their vision a reality. For example, investing in collaboration software can make it easier to achieve a higher degree of innovation and idea sharing across the department. Permitting your team to take a couple days each year for training and development creates the time and space necessary for developing new skills. Look at what investments you can make to promote growth across your department, and quantify the potential returns to both the employee and the company.

Professional resolutions can lay the foundation for individual growth and impressive team gains. Spend the time necessary to learn what your team cares about, set some achievable resolutions to improve performance this year, and invest the resources necessary to make your vision a reality.