What social networks should be on your marketing plan in the next 18 months? The answers may surprise you.
Social media doesn’t have to be complicated. But here are a few missteps that you need to avoid at all costs.
This was a big and busy year for social media, with Twitter in the spotlight more than ever before. In 2018, the stakes may be even higher, so it’s important to get your strategy right.
We hear the word brand tossed around constantly … but does your business have one?
Companies are investing more than ever before in influencer marketing, and budgets are set to rise this year. Take steps now to protect yourself from fraud.
Both Facebook and Twitter operate with newsfeed functionality. This means that users can scroll through the posts of family, friends, and official pages they’ve chosen to follow in a seemingly endless fashion. As time has gone by, both social networks have moved from chronological reading order to an algorithm-based feed of posts specific to the […]
Although most people still fail to accept it, Twitter is one of the best resources for creating leads over social media. As of the end of 2017 there are over 330 million active users on Twitter. Many marketers and salespeople have already turned to Twitter to advertise their company and convert tweets into traffic, prospects, […]
People are always looking for shortcuts, and it’s hard to blame them. As the time available in a day shrinks relative to the activities that need to be completed, it can be tempting to find ways to automate the activities that don’t necessarily require your direct input.
You launched a social media marketing campaign with great excitement, but after an initial response, it’s dying down. What can marketers do to reignite a failing social campaign?
Social media marketing continues to grow—and companies of all sizes need a trained expert to manage their strategy. Here’s why your company needs a social media manager and how to hire the right person.