Tag: Sprout Social

Creating a Social Media Customer Service Policy

The development of social media has had an impact on just about every industry, and customer service is no exception. Social media provides multiple channels to offer customer service, and while most companies understand the importance of social media, many don’t know how to best use the platforms as a means of providing customer service.


Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.