Are you ready to row your digital business? Focusing on attracting more traffic is one of the most important steps you can take.
Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
Each year, hundreds of industry conferences around the globe vie for your travel dollars and marketing spend. How do you decide which ones to attend?
Companies are investing more than ever before in influencer marketing, and budgets are set to rise this year. Take steps now to protect yourself from fraud.
As we begin a new year and a new quarter, here are a few mind-set changes that may help you see a better return on investment (ROI) on your marketing efforts.
Chief growth officer or marketing growth manager is the upcoming title in marketing departments. Here’s what you need to know.
Studies show that influencers can generate 11 times the return of other marketing forms, yet it doesn’t always work out. Here’s how to know when it’s time to cut an influencer loose.
As customer service agents work hard to deliver winning service during the holiday season, managers are thinking ahead. What training can you offer to take your agents into the next year and beyond?
Today’s customer service reps need more knowledge than ever before. However, finding effective ways to train them—especially with their busy schedules—can be challenging. Here are five creative ways to train your customer service reps on everything from new technology to company policy.