Tag: ROI

Does Purpose-Driven Marketing Have a Place in Your Marketing Mix?

Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.

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Twitch and Other Platforms: Time for a Live Learning Agenda?

While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]

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Marketing Mindset Changes to Make in 2018

As we begin a new year and a new quarter, here are a few mind-set changes that may help you see a better return on investment (ROI) on your marketing efforts.

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5 Creative Ways to Train Customer Service Reps

Today’s customer service reps need more knowledge than ever before. However, finding effective ways to train them—especially with their busy schedules—can be challenging. Here are five creative ways to train your customer service reps on everything from new technology to company policy.

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