In part one of this article, we discussed the importance of prioritizing sales calls to ensure you get to yes. Prioritizing is a recurring theme throughout the sales world, and one critical area involves how sales reps organize their days. Today we will discuss how you can steer them in the right direction.
There’s no single organization model that works for every company’s content marketing team. Yet focusing on having the right skills on board can ensure you’re well prepared to meet the challenges ahead.
Product marketing is a tough job—but today’s technology tools can help. Here are three tech tools your product team needs to rely on.
Preparation is often the difference between a failed deal and a closed sale. When communicating with prospects, it’s important that you map things out in advance. That’s why so many sales organizations rely on scripts as the most critical elements of their interactions.
Don’t let your precious marketing dollars go to waste.
With big data and sophisticated segmentation, it’s easy to overlook the importance of demographics. Here are five criteria marketers should be clear about for every campaign.
Marketing teams are growing—but head count is being added where you might not expect. Here are three in-demand marketing positions.
As a CMO, your personal brand helps your company grow and stand out from the competition. Here’s how to develop a professional speaking plan that works.
Big data is dramatically reshaping the marketing landscape. Here’s how to incorporate big data into more of your campaigns in 2018.
App-based advertising is heating up and provides marketers with a way to reach younger, engaged audiences. Here’s how to create an app advertising plan to work with your brand strategy.