Tag: CRM

Marketing Mindset Changes to Make in 2018

As we begin a new year and a new quarter, here are a few mind-set changes that may help you see a better return on investment (ROI) on your marketing efforts.

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What Are You Hearing? Your Company’s Secret Customer Satisfaction Weapon

If your only conversations with customers begin and end with market research, you’re missing a critical opportunity to get the real scoop on how your business is performing in the market. Today’s busy customers are unlikely to respond to surveys—with response rates often below 5%—and those who do respond often fall into extremes. However, capturing […]

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Relationship Selling on Social Media: The Groundwork

Traditional sales techniques recommend cold calling, in-person drop-ins, and an endless amount of e-mails. But one of the most effective yet underutilized mediums for making contact with a good prospect is by using various social media channels. And, although LinkedIn® is one of the most relevant networks for connecting with professionals, it’s not the only […]

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3 Ways Your Contact Center Can Use a Knowledge Base

In customer service, time is money, and it’s important to use every tool available to deliver an effective customer experience while controlling costs. Yet, it can be difficult to anticipate and train your contact center team for every customer service issue that arises during their shift. Increasingly, companies are relying on a shared knowledge base […]

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Choosing the Best CRM for Your Company

Customer relationship management software platforms (CRMs) are a great way to interact with customers and keep everything organized. However, there are a ton of options on the market—which one is the best fit for your business?

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How to Reduce Your After-Call Work Time

As contact centers increasingly focus on streamlining their process to handle more calls in less time, it’s natural to hone in on metrics. The average time to handle a call gets the most attention, but an important drag on your overall productivity may be after-call work time. Here’s a closer look at what managers need […]

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