Tag: CMO

Building Your Brand as a CMO

What steps have you taken to build your brand as a CMO? In today’s increasingly competitive landscape, the executives at the helm of marketing and customer experience are expected to be contributing original ideas.

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3 Analytics Views Every CMO Should Ask For

Chief Marketing Officers and marketing directors are adrift in a sea of data. What sets of analytics matter most in your moment-by-moment decision-making capabilities? With the right information, it’s possible to look in on campaign performance and invest in the channels that matter most to your business. Here are three analytics views or reports CMOs […]

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Could Chief Digital Officer Be Your Next Marketing Title?

The chief marketing officer (CMO) stands at the helm of everything your marketing organization does, from building a digital presence to splashy print and out-of-home campaigns. Yet, when it boils down, your CMO is most focused on investing in key activities that drive revenue and growth for your organization. Increasingly, as the silos break down […]

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Is Your CMO Ready for Marketing Technology?

Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek recently explained that chief marketing officers […]

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