Tag: CEO

B2B Companies Can’t Ignore the Importance of Brand

In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.

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Building Thought Leadership with Social Media

Yesterday, we explored a talk by Maddy Osman entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Osman spoke at BLR’s Marketing Summit last month in Denver. Today, we’ll look at a few more ways of using social media to build thought leadership, including creating sharable content and curating content.

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5 Steps to Tweet Like a CEO

BLR held a Marketing Summit last month in Denver. One of the speakers, Maddy Osman, held a talk entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Let’s explore the talk in depth.

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Why Your CEO Needs to Spend Time with Your Customer Service Reps

The CEO of a 1,000-person Midwestern company spends at least an hour every 2 weeks with his Customer Service team. On the surface, this group is many layers removed from the CEO and can be managed by a Customer Service supervisor. Yet, his experience suggests that these two parts of any organization need to be […]

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Why Brands Are Racing to Be “More Human”

In a recent Forbes piece, the author makes a key observation: The brands that are winning today are “out-humanizing” the competition. In an environment obsessed with digital convenience and using tools to cut costs, we’re automating more of the brand experience than ever before. Whether it’s a totally hands-off purchasing experience or a chatbot that […]

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Use Summer as a Chance to Focus on What’s Really Important

Last week, we celebrated the first day of summer. With kids out of school for a few weeks now and the high temperatures we’ve experienced already, it seems like summer started quite a while ago. Either way, summer is here. It’s time for family vacations, afternoons at the ballpark, and concerts in the park.

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