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Should You Embrace Videos That Play Automatically?

Social media platforms are increasingly adopting a technology approach that allows videos to immediately begin playing as users scroll past them. While this approach has several benefits, including increasing the number of potential viewers who will see your video content, there are important downsides as well. This kind of advertising can be viewed as disruptive […]

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Dedicated Publishing Property or Company Blog?

Content marketing has reached full steam in the last year or two, with companies of all sizes beginning to invest in producing content. The possible formats are nearly endless: videos, podcasts, white papers, articles, and more. Yet one topic that’s currently trending in content marketing circles is whether you should publish your on-site content on […]

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Storytelling: Changing the Way Brands Communicate CSR Initiatives

A new trend is emerging in the world of brand storytelling: How companies approach their corporate social responsibility (CSR) reporting. Static annual reports are giving way to dynamic, digital-first experiences that help audiences understand the impact of a brand’s CSR initiatives. Marketers can use strategic CSR storytelling to more deeply engage their audiences.

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Who should manage a company’s social media presence?

Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]

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Is It Time to Add Online Support to Your Customer Service Options?

In Mary Meeker’s long-awaited tech trends roundup, she noted that 60% of customers were anxiously awaiting easier access to online customer support options. For brands seeking strategies to better meet customer needs, exploring online customer support options can open new channels to solving challenges, delighting customers, and building lifelong relationships. Here are three digital-friendly options […]

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