Have you taken your office on the road? Working remotely is currently doable—if you take the right steps to ensure success.
Social media platforms are increasingly adopting a technology approach that allows videos to immediately begin playing as users scroll past them. While this approach has several benefits, including increasing the number of potential viewers who will see your video content, there are important downsides as well. This kind of advertising can be viewed as disruptive […]
Content marketing has reached full steam in the last year or two, with companies of all sizes beginning to invest in producing content. The possible formats are nearly endless: videos, podcasts, white papers, articles, and more. Yet one topic that’s currently trending in content marketing circles is whether you should publish your on-site content on […]
When it comes to making sales, this piece of marketing technology can offer a huge helping hand.
Looking to raise your conversion rate? The key may be in your wording.
A new trend is emerging in the world of brand storytelling: How companies approach their corporate social responsibility (CSR) reporting. Static annual reports are giving way to dynamic, digital-first experiences that help audiences understand the impact of a brand’s CSR initiatives. Marketers can use strategic CSR storytelling to more deeply engage their audiences.
When your top marketing minds retire, how can you make sure key institutional knowledge isn’t lost?
Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]
Wishing your sales page got more clicks and, well, sales? Here’s how to uplevel your sales page and keep your customers intrigued.
In Mary Meeker’s long-awaited tech trends roundup, she noted that 60% of customers were anxiously awaiting easier access to online customer support options. For brands seeking strategies to better meet customer needs, exploring online customer support options can open new channels to solving challenges, delighting customers, and building lifelong relationships. Here are three digital-friendly options […]