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The Ultimate Guide to LinkedIn Sales Navigator

The first and most powerful professional networking site online has just launched a new sales research platform, and it’s an incredible resource for sales teams that want to take a deep dive into getting to know their prospects.

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Why You Shouldn’t Ignore Bing

There’s a lot of competition on Google Adwords (and Google search in general), and for good reason. Google is indisputably the top search engine used by searchers and advertisers alike. But smart marketers know that it’s not the be-all-and end-all of search.

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Relationship Selling on Social Media: The Groundwork

Traditional sales techniques recommend cold calling, in-person drop-ins, and an endless amount of e-mails. But one of the most effective yet underutilized mediums for making contact with a good prospect is by using various social media channels. And, although LinkedIn® is one of the most relevant networks for connecting with professionals, it’s not the only […]

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How to Get the Most Out of Your Marketing Retreat

As summer fades into a distant memory and teams make the shift from vacation mode to planning mode, many marketing teams are thinking about next year’s budget and planning initiatives for the year ahead. An important part of that discussion is structuring your company’s next marketing retreat.

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Considerations for Branding on Social Media

It is easy for followers to pick up on and be turned off by inconsistency. Your company’s brand extends far past your website and is relevant in everything you do—especially on your company’s highly visible social media profiles.

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Understanding Sales Deal Stages

When it comes to sales, the proof is in the pudding. Results can’t be manipulated to suggest one thing or another, and customers can’t be forced into buying products in order for a salesperson to meet set quotas. Either the sale is made, or it isn’t, and the journey towards a signed contract is about […]

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When to Run a Sales Contest

Do you want fresh new ideas to motivate sales staff? Are your workers just doing the bare minimum to get by? Although many people are motivated by money to some degree, there comes a point where money in the form of a regular commission ceases to be a motivating factor. It’s at this point that […]

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Why You Need a Post Sales Postmortem

Complacency is the enemy of improvement and growth for sales teams. Although doing what you have done in the past may yield similar results, it is incredibly self-limiting. Top sales teams must continuously improve to achieve better standards, no matter what level of success they have reached in the past.

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5 Tips for Using LinkedIn Sales Navigator

In part 1 of the article, we introduced the LinkedIn® Sales Navigator tool and why it should be part of your sales technology stack. Today, we’re giving you a closer look at specific tips and tools that can help you dive in.

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