In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.
Need some customer service inspiration? It’s time for a YouTube binge.
Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. At first glance, it sounds like the province of sci-fi books, movies, and television shows. Yet, companies are marketing AI in numerous ways: personal assistants, zippy humanoid robots that complete house chores, self-regulating computers, or digital gadgets that remind us of […]
Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies.
What should you do when an angry customer calls to complain about a specific customer service agent? It’s important to have a plan in place that both takes your customers seriously and is fair to your team. Here’s how to handle this kind of issue when it arises at your call center.
As summer fades into a distant memory and teams make the shift from vacation mode to planning mode, many marketing teams are thinking about next year’s budget and planning initiatives for the year ahead. An important part of that discussion is structuring your company’s next marketing retreat.