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The Best Time to Cold Call a Business

In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

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The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

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The Importance of a Follow-Up Call

In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

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Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.

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How AI Is Changing the Future of Marketing

Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. At first glance, it sounds like the province of sci-fi books, movies, and television shows. Yet, companies are marketing AI in numerous ways: personal assistants, zippy humanoid robots that complete house chores, self-regulating computers, or digital gadgets that remind us of […]

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Does Your Marketing Team Have These Essential 7 Skills?

Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies.

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Responding to a Customer Complaint About a Specific Agent

What should you do when an angry customer calls to complain about a specific customer service agent? It’s important to have a plan in place that both takes your customers seriously and is fair to your team. Here’s how to handle this kind of issue when it arises at your call center.

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How to Cool Down Angry Customers

No matter how great your customer service may be; chances are that you’ll eventually encounter an angry customer. But how can you talk angry customers down off the ledge without losing their business?

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Why You Shouldn’t Ignore Bing

There’s a lot of competition on Google Adwords (and Google search in general), and for good reason. Google is indisputably the top search engine used by searchers and advertisers alike. But smart marketers know that it’s not the be-all-and end-all of search.

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