Leadership

Marketing Mindset Changes to Make in 2018

As we begin a new year and a new quarter, here are a few mind-set changes that may help you see a better return on investment (ROI) on your marketing efforts.

Are you ready for a new year of marketing? With new advances in technology, new changes in the political atmosphere, and new competitors nipping at your heels, it’s important to take some time to make sure your marketing mind-set is in the right place. Instead of getting caught up in the hustle and bustle of statuses and Snapchats, look at your big-picture strategy for the year and try to see how its working overall toward your business goals.

Implementing systems makes our company more effective, not more robotic.

You have employees who want to go home at night and see their families, not be constantly refreshing your company’s Instagram page. By implementing systems, you’ll allow things to run smoother with less manual effort. Whether it’s utilizing a social media scheduler or finally onboarding all your clients to your CRM, create systems that allow some pieces of your marketing plan to run without a human behind them. Maybe your “system” is hiring a freelancer instead of trying to do everything in-house, or maybe it’s reserving 1 day a week for responding to social media inquiries. No matter what the systems are, take time to implement them effectively, and watch how your marketing efforts transform.

Although technology is important, so are old-school values.

Making customers feel cared for. Delivering a world-class product or service and communicating its importance. Effective copy that tells a story. These marketing tools of the trade aren’t going anywhere, even though the world is becoming more and more digitized. Stick to your roots, even when you’re trying out a new piece of marketing software or technology. Everything should enhance the customer experience, not make things more difficult for them.

Partnerships will give new energy to your brand.

Influencers. Affiliates. Collaborations. Social media makes partnering with others so much easier, and it can do wonders for your business. Partner with people who can introduce you to new audiences and represent your brand identity well. They may bring fresh ideas to the table and give your company a fresher look and feel.

Data help you understand your situation and react to it.

How often have you been given a list of numbers and then completely ignored them? Pushing data to the side for “later” may have gotten you through 2017, but your bottom line will be positively impacted if you’re able to use those data to implement real change. Switch up strategies, invest in a freelance copywriter, change your logo—whatever it is, react to your data. Don’t just take those data in and remain stationary.