Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

Online Content Marketing: 9 Ways to Keep It Strong and Effective

By Ellen Bryant Lloyd We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, […]

Print

CareerBuilder releases list of hottest jobs for 2016

If finding a new job in 2016 is among your New Year’s resolutions, new research from CareerBuilder could provide some guidance about where to start. In partnership with Economic Modeling Specialists Intl. (EMSI), CareerBuilder compiled a list of the hottest in-demand jobs for 2016.

Print

Why employers should leverage employee use of social media

By Dave Hawley, vice president of Marketing, SocialChorus For good or bad, employees like to talk about their employers. That’s a fact of business that has been true for hundreds of years. And social media is where many people, especially Millennials, are “talking” today.

Print

Who should manage a company’s social media presence?

Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]

Print