Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

5 Trends in Global Marketing for 2018

As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.


Does Purpose-Driven Marketing Have a Place in Your Marketing Mix?

Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.


Twitch and Other Platforms: Time for a Live Learning Agenda?

While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]


What is the GTC, Why Should Marketers Care, and What Can They Learn?

If you ask anyone, they’ll probably admit there is good technology and bad technology, but it may be difficult to define either of those categories. Enter the Good Technology Collective (GTC), a nonprofit think tank, which officially opened its doors in Berlin, Germany on December 15, 2017.