As more brands take their products and services global, international marketing is in the spotlight. Here are trends to watch for in 2018.
The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.
Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
Your marketing options these days are endless. But here are a few things to say “no” to this year.
If you’re considering sponsorships for your podcast, you need to read this first.
Launching a podcast? Here’s how to make it go viral.
Attention share is one of the hardest things to capture in marketing. Whether you’re fighting short attention spans, consumer fatigue, or creative competition, finding ways to capture your audience’s attention will be the single most important differentiating factor in 2018.
Customer success is an important factor in long-term retention and even closing a sale.
If you ask anyone, they’ll probably admit there is good technology and bad technology, but it may be difficult to define either of those categories. Enter the Good Technology Collective (GTC), a nonprofit think tank, which officially opened its doors in Berlin, Germany on December 15, 2017.