Category: Recommendations

The marketing world is constantly changing. We’ll keep you up to date with new developments, examples of success in the real world, and recommendations from marketing professionals like you.

Why You Should Guest Blog

A company blog is an excellent start toward building authority and creating reasons to get prospects to come back to your website on a regular basis. But content on your own website is only part of the picture when it comes to increasing traffic and positioning your company as a thought leader. If you write […]

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Why Your Sales Team Needs Niche-Specific Training

For sales managers with limited budgets, the key question is always how best to spend those dollars. Today’s sales teams need to be savvy on everything from the latest technological tools to the classic strategies that can help sell products and services across niches. One area that is growing in popularity—but isn’t without controversy—is the […]

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Does Purpose-Driven Marketing Have a Place in Your Marketing Mix?

Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.

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Should You Join a Mastermind Group?

Finding support on your way to success in your career doesn’t have to cost a lot of money. When you join a mastermind group, you’ll have the opportunity to gain support and knowledge from professionals in your industry.

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“Pinnable” Content on Twitter and Facebook

Both Facebook and Twitter operate with newsfeed functionality. This means that users can scroll through the posts of family, friends, and official pages they’ve chosen to follow in a seemingly endless fashion. As time has gone by, both social networks have moved from chronological reading order to an algorithm-based feed of posts specific to the […]

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Do’s and Don’ts of Automation

People are always looking for shortcuts, and it’s hard to blame them. As the time available in a day shrinks relative to the activities that need to be completed, it can be tempting to find ways to automate the activities that don’t necessarily require your direct input.

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5 Questions Every Marketing and Sales Rep Should Ask at Year End

There has never been a better time to be a marketer or sales rep. The wealth of technology, information, and industry best practices that are just a click away have made us more productive and have made it easier than ever to reach those quarterly goals. Yet, it’s easy to lose perspective when you’re hustling […]

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Should You Use Emojis in Your Marketing?

Thanks to the growing use of emojis, they’re developing into a language of their own that supplements written communication. Emojis are especially prevalent in social media, where visually-focused posts are enjoying attention and higher overall engagement when compared to text-based posts.

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Your Audience is Hungry for Self-Knowledge: Leverage That in Your Content Marketing

Remember when the Internet exploded with a new quiz written by author J.K. Rowling would help test takers determine their patronus, or a patron animal spirit? While the astronomical popularity of Harry Potter plays a role, the general interest behind this and other quizzes reveals an important truth about your customers: They are hungry for […]

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