Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

Choosing the Ideal Live Streaming Platform

In yesterday’s Advisor, we discussed the importance of live streaming and how easy and affordable it is to get started. In today’s Advisor, we’ll move the scope of discussion to the various live streaming platforms commonly used by businesses, including Blab, Facebook Live, Periscope, and Snapchat.

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Why Your Company Should Live Stream

One of the biggest trends in 2016 as it relates to digital marketing is the inclusion of video: on websites, on social media, and more. But since most companies don’t have a huge budget for production, it becomes necessary to be effective with simple tools.

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DIY Concept Testing for Your Brand

In part one of this article, we explored the fundamentals of concept testing in the context of market research. Today we’re looking at practical tips to help you get started with your own concept testing initiative.

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Digital Concept Testing Revolutionizes Product Development

Market research has long helped companies conduct brand studies, determine advertising effectiveness, and maintain open channels of communication with customers. However, specialized types of market research such as concept testing were too expensive and complex for the average midsize business, boutique brand, or even internal divisions of large companies to access.

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Take the 5-Day Sprint to Accelerate New Ideas

Yesterday’s Leadership Daily Advisor delved into a new, fast-track method of hatching ideas, solving problems, and testing solutions. Dubbed the “5-day sprint,” it’s described in detail in Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Simon & Schuster, 2016), a new book by Jake Knapp with John Zeratsky and […]

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Sprint Your Way to Your Next Big Idea

Every leader within every company at some point faces what seems an intractable problem. An overwhelming challenge. A short window of opportunity. Or a particularly confounding business development that brings a good plan to a halt.

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6 Ways to Rescue Your Pricing Power

As the U.S. economy has displayed tepid progress and seesaw optimism over the past few months, more corporate leaders are tempted to tinker with their pricing strategy—in particular, cut prices to attract sales—in an effort to better compete and thrive during uncertainty.

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Why Your Marketing Team Needs a Copy Editor

Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.

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3 Analytics Trends Marketers Should Watch

In yesterday’s Advisor, we discussed how advancements in technology are allowing marketers to better tune in to customer emotions. However, the world of analytics is exploding and changing the way we gather information, understand the business world, and shape our strategic actions.

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