Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

5 Visual Tools for Digital Marketing

The growth of social media evolved hand in hand with the popularity of online visuals to entice online users to take action on certain offers. More visual networks, like Instagram and Pinterest, are growing at a more rapid rate than Facebook or Twitter.

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Why Participate in Twitter Chats?

Social media is the perfect medium to increase your company’s online presence, given the number of daily active users. One social media platform known for a large number of active users is Twitter. Twitter chat events are a popular way for users to interact and are now used as marketing tools by many.

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Words of Wisdom from Marketing Experts

Today, we’ll be sharing important marketing lessons from experts who have achieved amazing results for the companies they represent. Let’s focus on high-level advice about content marketing.

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Why Marketing Needs Great Relationships with Sales, IT, and Finance

Marketing is all about partnerships. Typically, marketers are on the lookout for opportunities that help expand our reach and connect with new customers through outside partnerships. Yet one of the most important strategies that marketing leaders and teams can embrace is finding fruitful partnerships within their own organization.

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What Can You Learn from a Failed Marketing Campaign?

The reality is that failed marketing campaigns happen every day. Yet, despite the avalanche of literature discussing what tactics are working, how to craft a strategy, and ideas for developing deeper relationships with your customers, Marketing departments must confront this reality.

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Choosing the Ideal Live Streaming Platform

In yesterday’s Advisor, we discussed the importance of live streaming and how easy and affordable it is to get started. In today’s Advisor, we’ll move the scope of discussion to the various live streaming platforms commonly used by businesses, including Blab, Facebook Live, Periscope, and Snapchat.

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Why Your Company Should Live Stream

One of the biggest trends in 2016 as it relates to digital marketing is the inclusion of video: on websites, on social media, and more. But since most companies don’t have a huge budget for production, it becomes necessary to be effective with simple tools.

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