Podcasting can be an amazing tool for content marketing—when done right.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
A marketing internship program can be helpful to your brand in many ways. Not only can it help you connect with future top talent, but it can help your busy marketing department achieve all its goals.
Change management is often a topic associated with HR and other fields. However, it’s important to understand how to navigate it successfully in marketing.
Does your business give back to the community or world at large? There are ways to let the world know without seeming inauthentic.
If you’re starting to feel like there’s more on your plate than you can handle, it may be time to bring on new faces.
In part 1 of this article, we explored quickly evolving live learning platforms like Twitch. However, your marketing plans can evolve far beyond loss leader training courses designed to help you attract leads. In fact, many companies use courses to draw buyers into more profitable funnels, as the first step before higher end courses or […]
With big data and sophisticated segmentation, it’s easy to overlook the importance of demographics. Here are five criteria marketers should be clear about for every campaign.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
Your marketing options these days are endless. But here are a few things to say “no” to this year.
If you’re considering sponsorships for your podcast, you need to read this first.