Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

Should Your Business Try to Sell a Course?

In part 1 of this article, we explored quickly evolving live learning platforms like Twitch. However, your marketing plans can evolve far beyond loss leader training courses designed to help you attract leads. In fact, many companies use courses to draw buyers into more profitable funnels, as the first step before higher end courses or […]


Twitch and Other Platforms: Time for a Live Learning Agenda?

While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]