In yesterday’s Advisor, we discussed the importance of live streaming and how easy and affordable it is to get started. In today’s Advisor, we’ll move the scope of discussion to the various live streaming platforms commonly used by businesses, including Blab, Facebook Live, Periscope, and Snapchat.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
One of the biggest trends in 2016 as it relates to digital marketing is the inclusion of video: on websites, on social media, and more. But since most companies don’t have a huge budget for production, it becomes necessary to be effective with simple tools.
In part one of this article, we explored the fundamentals of concept testing in the context of market research. Today we’re looking at practical tips to help you get started with your own concept testing initiative.
Market research has long helped companies conduct brand studies, determine advertising effectiveness, and maintain open channels of communication with customers. However, specialized types of market research such as concept testing were too expensive and complex for the average midsize business, boutique brand, or even internal divisions of large companies to access.
Yesterday’s Leadership Daily Advisor delved into a new, fast-track method of hatching ideas, solving problems, and testing solutions. Dubbed the “5-day sprint,” it’s described in detail in Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Simon & Schuster, 2016), a new book by Jake Knapp with John Zeratsky and […]
Every leader within every company at some point faces what seems an intractable problem. An overwhelming challenge. A short window of opportunity. Or a particularly confounding business development that brings a good plan to a halt.
As the U.S. economy has displayed tepid progress and seesaw optimism over the past few months, more corporate leaders are tempted to tinker with their pricing strategy—in particular, cut prices to attract sales—in an effort to better compete and thrive during uncertainty.
Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.
Recently, a client asked me to create a roundup of influential women in digital marketing for Women’s History Month. It’s one of those projects that’s a dream—getting to highlight the work of people who are on the cutting edge of my industry, whose work I admire, and who represent career goals for me, and also […]
In yesterday’s Advisor, we discussed how advancements in technology are allowing marketers to better tune in to customer emotions. However, the world of analytics is exploding and changing the way we gather information, understand the business world, and shape our strategic actions.