The growth of social media evolved hand in hand with the popularity of online visuals to entice online users to take action on certain offers. More visual networks, like Instagram and Pinterest, are growing at a more rapid rate than Facebook or Twitter.
The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.
Did the holidays sneak up on you? It’s not too late to implement some successful holiday marketing campaigns.
An explainer video can help audiences view your brand as an authority and keep them coming back for more rock-solid content.
Having an affiliate program can do wonders for your business—or it can drag you down.
Which photo should your company use on its social media accounts? Here are a few things to consider before deciding.
Social media is the perfect medium to increase your company’s online presence, given the number of daily active users. One social media platform known for a large number of active users is Twitter. Twitter chat events are a popular way for users to interact and are now used as marketing tools by many.
With all the innovation and evolution that’s constantly happening in the marketing field, there are some areas that seem like they should stay the same—like product descriptions. However, this area has been getting significant attention in recent weeks from both search marketers and conversion optimization specialists. If it’s been months—or worse, even years—since you’ve looked […]
Each September, marketers, writers, and strategists from around the world gather to share the latest ideas in the content marketing industry. This year’s Content Marketing World 2017 Conference and Expo featured sessions on a wide variety of topics, from content strategy to industry labs. Here’s an inside look at what I took away from 3 […]
The holiday season is closer than it seems, and it’s vital for businesses to have a marketing plan in place. If you want to reach customers during that critical period from Thanksgiving to New Year’s but haven’t taken action, it’s not too late. Here are ten ideas any business can use to generate momentum during […]
The Halloween marketing season is kicking off earlier and earlier each year with seasonal displays hitting supermarkets with spooky costumes and candy long before Labor Day. Yet even if you didn’t get a jump on your marketing, there are many ways you can capitalize on the Halloween spirit and increase your sales. Here are five […]