Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

Choosing the Ideal Live Streaming Platform

In yesterday’s Advisor, we discussed the importance of live streaming and how easy and affordable it is to get started. In today’s Advisor, we’ll move the scope of discussion to the various live streaming platforms commonly used by businesses, including Blab, Facebook Live, Periscope, and Snapchat.

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Why Your Company Should Live Stream

One of the biggest trends in 2016 as it relates to digital marketing is the inclusion of video: on websites, on social media, and more. But since most companies don’t have a huge budget for production, it becomes necessary to be effective with simple tools.

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Why Your Event Needs a Photographer

Is your company throwing a medium to large event in the next few weeks or months? Do you expect attendees from many various companies in your industry? If the answer to both of these questions is “yes” you really need to hire an event photographer.

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Conducting a Half-Year Marketing Review

As we head into the second half of the year, many companies are evaluating their most audacious marketing goals and assessing whether they have reached their objectives. However, just because the year is half over, that doesn’t mean your chance to launch a new product or go into a new segment can’t still happen if […]

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What Can Brands Learn from Amazon Prime Day?

In a move that dominated headlines, Amazon held Prime Day. This exclusive event targeted members of the Amazon Prime program and was essentially Black Friday in July. With record sales, brands that struggle with seasonal cycles sat up and took notice. Here’s a closer look at what retailers and other businesses can learn about breaking […]

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Could Chief Digital Officer Be Your Next Marketing Title?

The chief marketing officer (CMO) stands at the helm of everything your marketing organization does, from building a digital presence to splashy print and out-of-home campaigns. Yet, when it boils down, your CMO is most focused on investing in key activities that drive revenue and growth for your organization. Increasingly, as the silos break down […]

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Why Brands Are Racing to Be “More Human”

In a recent Forbes piece, the author makes a key observation: The brands that are winning today are “out-humanizing” the competition. In an environment obsessed with digital convenience and using tools to cut costs, we’re automating more of the brand experience than ever before. Whether it’s a totally hands-off purchasing experience or a chatbot that […]

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Five Ways Snapchat Can Elevate Your Brand

Snapchat has become one of the social media powerhouses used by brands. The popular platform can elevate your brand in a major way when used intentionally.

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