Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

Why You Should Guest Blog

A company blog is an excellent start toward building authority and creating reasons to get prospects to come back to your website on a regular basis. But content on your own website is only part of the picture when it comes to increasing traffic and positioning your company as a thought leader. If you write […]


Why Your Sales Team Needs Niche-Specific Training

For sales managers with limited budgets, the key question is always how best to spend those dollars. Today’s sales teams need to be savvy on everything from the latest technological tools to the classic strategies that can help sell products and services across niches. One area that is growing in popularity—but isn’t without controversy—is the […]


Should Your Business Try to Sell a Course?

In part 1 of this article, we explored quickly evolving live learning platforms like Twitch. However, your marketing plans can evolve far beyond loss leader training courses designed to help you attract leads. In fact, many companies use courses to draw buyers into more profitable funnels, as the first step before higher end courses or […]