In honor of Halloween night, let’s gather ‘round your LCD screens large and small and tell stories of the scariest marketing mistakes of 2016. Be forewarned: Some of these goofs are not for the faint of heart.
Category: Team Management
When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.
As summer fades into a distant memory and teams make the shift from vacation mode to planning mode, many marketing teams are thinking about next year’s budget and planning initiatives for the year ahead. An important part of that discussion is structuring your company’s next marketing retreat.
In part 1 , of this article we explored how an all-hands Marketing department retreat can help reinvigorate your strategy for the year ahead. Yet, it’s important for companies that are working on their planning processes to also create space for marketing executives to take a deep strategic dive.
Jan Brady’s cries of “Marcia, Marcia, Marcia” were the call of an entire generation. Jan, the middle child of the Brady Bunch, felt ignored, sandwiched between her popular older sister Marcia and cute younger sibling Cindy. Similarly, Generation Xers often feel they are forgotten, lost between colorful Baby Boomers and everyone’s favorite marketing target, the […]
Today’s marketing departments are increasingly relying on data to get things done, from effectively targeting the right customers in a campaign to improving data-driven decision making. Yet, one of the biggest challenges marketing managers—and managers across business units—cite is finding data talent.
Yesterday we examined how to launch effective Instagram marketing campaigns. But the question still remains if it’s worth it, given that Facebook is the obvious social media giant. Also, Snapchat and Instagram seem to be very close in nature. Here are some factors that may help you decide:
Originally, Instagram was considered a place to upload photos, play around with the filters, and post for friends to “like” with tiny hearts. But its popularity grew, and along came Facebook, which acquired the platform. Now, Instagram has marketers’ attention, although many still aren’t sure how to use it for a successful campaign tool.
Yesterday we addressed the tactic of using social media influencers to help market your product. Basically, these are opinion leaders whose social media endorsements can hold significant sway on your target audiences.
Some of today’s biggest celebrities are probably people you don’t know. They’re social media influencers who have their own appeal to specific audiences. And for those who hang onto their every post, they can be as big as Beyoncé (or almost as big because, after all, it’s Beyoncé).
You’re facing a campaign deadline, publishing a new website, or launching a new product. In yesterday’s Advisor, we discussed preventing burnout on your marketing team in a 24/7 world. In today’s piece, we’re taking a deeper dive into keeping teams motivated under tight deadlines and production schedules.