Category: Team Management

When you’ve put together a crack marketing team, you must constantly keep them pulling in the same direction. We’re here to help with best practices for hiring, evaluating, motivating, training, and compensating top marketing talent.

How to Get the Most Out of Your Marketing Retreat

As summer fades into a distant memory and teams make the shift from vacation mode to planning mode, many marketing teams are thinking about next year’s budget and planning initiatives for the year ahead. An important part of that discussion is structuring your company’s next marketing retreat.


Organizing High-ROI Planning Sessions for Your Marketing Executives

In part 1 , of this article we explored how an all-hands Marketing department retreat can help reinvigorate your strategy for the year ahead. Yet, it’s important for companies that are working on their planning processes to also create space for marketing executives to take a deep strategic dive.


Marking the Spot with the Oft-Ignored Generation X

Jan Brady’s cries of “Marcia, Marcia, Marcia” were the call of an entire generation. Jan, the middle child of the Brady Bunch, felt ignored, sandwiched between her popular older sister Marcia and cute younger sibling Cindy. Similarly, Generation Xers often feel they are forgotten, lost between colorful Baby Boomers and everyone’s favorite marketing target, the […]


Recruiting Strategies for Data Talent

Today’s marketing departments are increasingly relying on data to get things done, from effectively targeting the right customers in a campaign to improving data-driven decision making. Yet, one of the biggest challenges marketing managers—and managers across business units—cite is finding data talent.


Should You Add Instagram to Your Marketing Toolkit?

Yesterday we examined how to launch effective Instagram marketing campaigns. But the question still remains if it’s worth it, given that Facebook is the obvious social media giant. Also, Snapchat and Instagram seem to be very close in nature.  Here are some factors that may help you decide:


Instagram Can Be an Effective Marketing Tool if You Get the Picture

Originally, Instagram was considered a place to upload photos, play around with the filters, and post for friends to “like” with tiny hearts. But its popularity grew, and along came Facebook, which acquired the platform. Now, Instagram has marketers’ attention, although many still aren’t sure how to use it for a successful campaign tool.