Each year, hundreds of industry conferences around the globe vie for your travel dollars and marketing spend. How do you decide which ones to attend?
Category: Marketing Events
Events are an important part of the marketing mix. What events are standing out as must-host sessions in 2018?
Webinars are a great way to generate customer interest, especially for business-to-business marketers. You can showcase your expertise, provide useful demonstrations, and invite customer feedback. But a bad webinar can be truly brand-crushing.
Yesterday, we explored a talk by Maddy Osman entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Osman spoke at BLR’s Marketing Summit last month in Denver. Today, we’ll look at a few more ways of using social media to build thought leadership, including creating sharable content and curating content.
BLR held a Marketing Summit last month in Denver. One of the speakers, Maddy Osman, held a talk entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Let’s explore the talk in depth.