Category: Email Marketing

Five E-mail Headline Templates That Don’t Sound Like Click Bait

If you’ve been watching your e-mail open rate slowly start to slide, it’s easy to get frustrated. You know that e-mail marketing is a huge part of your business strategy, but getting people to click “open” seems harder and harder. You’re providing valuable content, but it just isn’t being consumed, leading to an overall drop […]


Are You Ready for Drip Campaigns?

One of the hot topics in marketing technology is using drip campaigns in e-mail marketing to automate tasks. In today’s Advisor, we’ll get into the specifics of what drip campaigns are, what they do, and how they can benefit not just the marketing department but many parts of your organization. What Is a Drip Campaign? […]